Recent Content

Cloud Workflow Intelligent Optimization - Part 2 January 21st 2022 - 09:00 AM

In the last article in this series, we looked at how optimizing workflows improves reliability, and enhances agility and responsiveness. In this article, we investigate advanced monitoring systems to improve data analysis and aid optimization.

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Shooting at one of Japan’s largest photography studios at Sony’s headquarters in Tokyo.

Getting The Whole Picture With Volumetric Video Capture January 20th 2022 - 09:00 AM

With talk of an impending Metaverse and augmented reality graphics increasingly becoming part of mainstream television broadcasts and live eSports events, top graphics artists are looking past traditional 3D animation and virtual environments and using fully rendered 360-degree 2K and 4K video to get a more captivating effect.

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Creative Audio - Dolby Atmos With John Hunter January 17th 2022 - 09:00 AM

John Hunter holds a unique distinction among broadcast audio mixers: he was the A1 for the NBA Raptors vs. Pelicans basketball game in November 2018, one of the very first sports events to be produced in immersive Dolby Atmos sound with 4K HDR picture for live distribution to homes across North America.

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Cloud Workflow Intelligent Optimization - Part 1 January 14th 2022 - 09:00 AM

Optimization gained from transitioning to the cloud isn’t just about saving money, it also embraces improving reliability, enhancing agility and responsiveness, and providing better visibility into overall operations.

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HDR: Part 44 - Creative Technology - 2021 Cinematography Roundup January 13th 2022 - 09:00 AM

Filmmaking is now an artform with a long history, and that means a lot of received knowledge. Things like primes being better than zooms, and characterful primes best of all. The public attitude to that orthodoxy, though, is starting to show some signs of changing, and the dawn of a new year seems like a good time to examine some of the ways that’s starting to show up in production.

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Predicting what

Managing 2022 January 10th 2022 - 09:30 AM

The new year is a time to ponder the past and muse about the future. In the past, nearly each technical device needed to produce broadcast TV cost more than building a new house, was as huge as it was heavy, and made pictures nobody would accept today. About 20 years ago, many analog TV stations were launching their DTV stations. Today, US TV stations are launching ATSC 3.0. Can you imagine what TV broadcasters will be doing in 2042?

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The Sponsors Perspective: Video Streaming Strategies & Challenges In A Rapidly Changing Environment January 5th 2022 - 09:30 AM

Entertainment over the internet has gained significant traction over the last years. For this reason, companies have developed new business models in order to retain customers, by meeting their emerging needs and studying the behavior patterns of online streaming consumption.

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HDR: Part 43 - Creative Technology - Color Balancing Different Light Sources January 4th 2022 - 09:00 AM

Creating an LED light that looks reasonable, both on camera and to the eye, is no longer that difficult.

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