At NAB there will be no escaping the message that the broadcast landscape has changed and there is no way back. It’s not hyperbole either; it’s absolutely true, and it’s why vendors are laser-focused on delivering more flexibility and scalability to their customers. As traditional broadcasters go head to head with a growing number of streaming services and competitors, these technologies promise the ability to deploy broadcast workflows that meet the exact needs of any production, wherever it is, and with more cost-efficient software-based workflows.

It’s a compelling concept, and it’s already here. Hybrid cloud compute infrastructures are already enabling content creators at every level to develop more content via the provision of flexible host compute resource, while initiatives like the JT-DMF and the Media eXchange Layer will drive these concepts further still.

It’s a massive subject and it will touch almost everything on the show floor.

Below you will find our selection of NAB Show press releases sent to us by vendors who are exhibiting cloud compute related technologies and services. For us at The Broadcast Bridge that means the following technology areas: 

• Data center compute infrastructure models, both on or off prem.
• Compute resource & infrastructure, or public cloud (hyper scaler) compute resource & infrastructure.
• Servers.
• Pooled processing resources.
• Deployable AI infrastructures.
• Software systems designed to leverage the benefits of this infrastructure model.

The press releases listed below are what we have received to date - we will add new items as they come in.

Lawo And swXtch.io Agree To Explore The Integration Of groundSwXtch Into Lawo’s HOME Platform

Lawo (Booth C2108), a global leader in networked media infrastructure, and swXtch.io, innovators in software-defined networking for media workflows, have announced a memorandum of understanding at the 2026 NAB Show. Under the envisaged agreement, Lawo will incorporate groundSwXtch, swXtch.io’s groundbreaking software-defined multicast overlay for on-prem and hybrid ground/cloud networks.  read more.

TAG Participates In The Media Exchange Layer (MXL) Interop Initiative

TAG Video Systems (Booth W2323) joins MXL interoperability initiative to support customers through the next wave of IP production.  read more.

Bridge Technologies Partners With NEP Group

Bridge Technologies (Booth C3019) will use the upcoming NAB 2026 show to announce that its VB440 production probe has been integrated into NEP Platform, the new software orchestration system launched by NEP Group.  read more.

Appear Business Momentum Drives Leadership In Live Production Processing

At the 2026 NAB Show,  Appear (Booth W1531) will showcase how it is building on business momentum to enable media companies to innovate and deliver the most valuable live sports events.  read more.

Matrox Video Enables The Next Era Of Software-Defined Media Production At NAB 2026

Matrox Video (Booth N2451) will showcase its vision for the future of live production at NAB 2026, highlighting how broadcasters and media organizations can evolve toward modern, software-defined infrastructures designed to enhance operational flexibility and efficiency.  read more.

Lawo At NAB: IP Innovation, Software‑Based Media Infrastructure & Dynamic Media Facility Workflows

Lawo’s full suite of IP‑native routing, software‑based processing technologies, and dynamic resource‑management tools will be on display at NAB Show 2026 (booth C2108).  read more.

• AWS Brings AI-Powered Scale To Storytellers At NAB 2026 - read more.
• GV Forum To Convene Industry Leaders Ahead Of NAB Show 2026 - read more.
• Net Insight Elevates Nimbra Edge To Govern Live Media Systems Under Pressure - read more.
• The IP Showcase Returns To The 2026 NAB Show As IPMX Transitions From Specification To Deployment - read more.
• Calrec Redefines Broadcast Workflows At NAB 2026 - read more.
• Bitfocus Showcases Complete Control At NAB Show 2026 - read more.

Other articles in this 2026 NAB 'Show Focus' series:

The Broadcast Bridge team will also be on the floor at the NAB Show. Say hello if you see us and share your thoughts on what you would like to see in the coming year.