Clear evidence that social network activity around a linear broadcast drives subsequent catch up viewing has come from a study by Nielsen, the world’s leading TV audience measurement specialist. This is significant for broadcasters in that time shifted viewing within the seven day window after linear showing now accounts f
In January 2013, NewsBeat Social was a brand new, international news organization with minimal audience recognition or following. Our company was made up of a green screen, a handful of cameras, a few computers and a Facebook account.
Based out of our small Portland office, our challenge was to create an
The goal is to cut down on the wait time.
If you ask any avid sports fan, and maybe some casual observers as well, the biggest problem with instant replay reviews during live sports games is that the referees, or more recently umpires, take too long to make a call—e
In order to be successful in marketing audio, video or multimedia program material in today’s complex marketplace, the seller must be Internet savvy. He or she should be capable of spreading a targeted story not only about the program being sold, but the production company or band’s brand ide