It seems that the conversation on the growth in OTT is an old one - except it isn’t. OTT continues to strengthen, gaining more subscribers every week. As this happens, broadcasters are providing OTT capabilities alongside their traditional TV platforms, making targeted ad insertion even more crucial in the modern TV landscape.
In part-1 of this series, Challenges, we introduced the basic concepts of the technology behind live OTT delivery. In this article, we dig deeper to help broadcast engineers and technical managers understand the intricacies of HTTP and IP technology, so they will be able to design and support OTT systems more effectively.
Many broadcasters are seeing the benefits of IP and progressing ever closer to migration. But making IP systems work and achieving the COTS benefits CEO’s demand involves more than just understanding the technology. In this article, we look at the migration from the perspective of the engineers who are making IP work, where they can find the best and most reliable information, and how to make IP workflows operate with optimal performance.
_460_250_70.jpg "This Bridge Technologies’ GUI displays unique packet flow analytics of latency on dual streams in a ST2022-7 redundancy configuration.")
Recognising the extremities of the bell curve distribution and the impact large jitter variances have on picture and sound stability is critical. Only when this is understood, do we hope to be able to build reliable, flexible, IP infrastructures that will meet the demands of real-time broadcast facilities.
Are you an IT engineer having trouble figuring out why the phones, computers and printer systems work but the networked video doesn’t? Or maybe you have 10-15 years of experience with video production equipment but really don’t understand why the rack room is filled with things called “switches.” Help for both levels of expertise is just ahead.
As broadcasters migrate to IP, the spotlight is focusing more and more on IT infrastructure. Quietly in the background, IT has been making unprecedented progress in infrastructure design to deliver low latency high-speed networks, and new highly adaptable business models, to make real-time video and audio work in IT infrastructures.
Amidst the chaos of these times, it’s nice to see some things getting simpler. The use of cloud technology has now become mainstream within media companies, and with that the highly customized and complex systems deployed by early adopters are increasingly being retired in favor of off-the-shelf, multi-tenant SaaS, Software as a System solution.
Network Interface Cards (NIC’s) are often seen as the bottleneck of data processing for ST2110 and ST2022-6. IT manufacturers have witnessed similar challenges with high speed trading and 5G networks but have been able to provide real-time solutions to overcome latency and blocking. In this article, we investigate IT’s achievements and how they are applicable to broadcast television.
