We’ve encountered media companies along all aspects of migrating their workflows to the cloud. Some with large on-premises media processing capabilities are just beginning to design their path, while others have transformed some of their workflows to be cloud-native, and still, others are all in – meaning all their media files reside in the cloud and are processed there.
Most people are aware that any color can be mixed from red, green and blue light, and we make color pictures out of red, green and blue images. The relationship between modern color imaging and the human visual system was recently discussed by John Watkinson in his series on color. In this piece, we’re going to look at something that comes up often in modern film and TV technique: color gamuts. It’s a term that suffers a lot of misuse, but the basics are simple: a color image uses red, green and blue, and the gamut describes which red, which green, and which blue we’re using.
The 2022 Commonwealth Games will be the biggest sports event on UK shores since London 2012 with around 1.5 billion global audience expected to watch over the 11 day event beginning July 28. Bidding for the host broadcast contract began in summer of 2019 with the award announced for Sunset + Vine in April 2020. Here’s what S+V plan with a special focus on one of its OB partners, Gravity Media.
For the past 15 years, Chris Shepard, chief engineer and owner of American Mobile Studio, has been responsible for the music mixes broadcast over a variety of streaming platforms from some of the biggest festivals in the United States, including Coachella, Stagecoach, Lollapalooza, Bonnaroo and Outside Lands. His intention is simple: “It’s so important for it to sound exciting,” he says.
Our sports media COO featured in this article continues to reflect on how the D2C business opportunity drives their decisions about where content is made available, how content is created and produced for different audiences, and how the “D2C Bundle” is critical to media businesses.
As the U.S. continues to roll out NextGen TV services in markets large and small across the country, 5G wireless technology is being considered (and tested) to augment the OTA signal and provide a fast and accurate backchannel to users. Many say this strategy is a less expensive way of getting the signal on the air for users on the go.
Almost since photography has existed, people have pursued ways of modifying the picture after it’s been shot. The “dodge” and “burn” tools in Photoshop are widely understood as ways to make things brighter or darker, but it’s probably less widely understood that they refer to techniques for exposure control that date all the way back to the earliest days of darkroom image processing. Bring moving images into the mix and consistency becomes a big concern too. Individual still photographs might be part of a single exhibition, but they don’t have any concept of being cut together in a sequence.
Every TV viewer compares live content with what they regularly see on TV, with multimillion-dollar talent with more multimillions in technical equipment and support.
