As broadcasting moves from its artisan cottage industry to highly efficient production lines of the future, understanding business needs is key for engineers, and recognizing the commercial motivations of CEO’s and business owners is crucial to building a successful media platform.
A Comark transmitter is licensed and ready for experimental on-air, real-world ATSC 3.0 broadcast trials from Tribune Broadcasting’s WJW-TV facility.
Recording multi-track immersive audio is no longer difficult. Yet, many broadcasters and video producers prefer to stick with plain old mono sound. They are missing the opportunity to add major impact to their productions.
For modern MAM systems operating within the newly diversified media landscape, one size doesn’t fit all. In addition, with the demand to process more video content and deliver it to more channels, the cloud has become a key enabler. The question becomes, which type of cloud to choose?
Today’s broadcasters face increasing challenges in the preparation and delivery of digital video in an efficient and cost-effective manner. Content now needs to be delivered across a growing number of platforms and screens. And processing such assets in multiple formats requires new workflows and tools, all of which increases o…
Since the world’s first audio recording in 1860, there have been legendary technical disputes in the field that are never settled. One more recent one is the question of which is better: digital plugins or hardware components? Debate is fiery on both sides. Here are some thoughts on the argument.
The seed of the idea for the audio “lunchbox” began in 1966, when Saul Walker started designing modular console components at his company, API. The concept became so popular that some engineers began building homemade racks to house their personal API modules. Out of this, the 500-series lunchbox movement was born.
In 1969, Sony shook up the microphone world with the debut of the tiny ECM-50, the smallest broadcast condenser microphone recording engineers had ever seen. Since then, thousands of super-compact lavalier mics have been released, complicating the choice of the right microphone for a specific application.
With the transition from baseband audio and video into IP infrastructures, operational requirements of the overall control system do not differ. The control of IP-based infrastructures should look and feel the same as a traditional system, and established work flows should still be supported after the migration.
Unless you are a greenfield site, have one vendor to meet all your operational and creative needs, or are incredibly lucky, you will at some point need to integrate your Cloud Software-as-a-Service into the broadcast workflows. This is much easier said than done.