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The announcement by Blackmagic of their new RAW camera file format reminds us that there is choice to record RAW versus regular video with digital cinematography cameras. What is RAW, what are the pros and cons, and why should cinematographers capture RAW files rather than conventional video? At a first pass, a RAW image file consists of the data from the image sensor with some basic processing, but cannot be viewed as a regular red, green and blue (RGB) video file.
There are many misconceptions about what “the cloud” actually means and it would be a shame for anyone to miss the benefits of managing media in the cloud because of this. Let’s look at the five most common misunderstandings about using the cloud for media management.
The industry has long considered Ultra High Definition (UHD) with High Dynamic Range (HDR) to be the ‘wow factor’ behind the next-generation TV viewing experience. Unfortunately, there are too many different HDR formats being touted, causing industry confusion about how to proceed, which in turn has delayed deployments.
Back in 1972 — when the arcade video game, Pong, came on the scene — electronic gaming was born. Now millennials are drawn to eSports and NAB NY 2018 will show broadcasters ways to help capture that audience.
Competition in the global video and media market is increasing with many more points of creation and distribution of content being made available. Combined with an exploding catalog of programming and new devices to support, broadcasters can no longer succeed with a one-to-many delivery solution. Successfully meeting these challenges requires a trustworthy technology partner.
The options for sophisticated post production editing are becoming ever more varied. Now, you can even carry them with you in your pocket.
Broadcasting used to be simple. It required one TV station sending one signal to multiple viewers. Everyone received the same imagery at the same time. That was easy.
A few years ago, remote Pan Tilt Zoom (PTZ) cameras were regarded as being low quality and not suitable for professional use. Thanks to the advances in sensor, IP technology, the introduction of fanless designs and optical image stabilisers, the balance has been tipped in favour of remote cameras as an industry standard.
