With the emergence of the cloud into the media production and delivery space, the broadcast and media industry must embrace an entirely new approach to acquiring and deploying technology. Large capital expenditures (CapEx) are increasingly being replaced by operating expense (OpEx) budgets that are more flexible and aligned with the operational requirements of broadcast facilities.
Viz Multiplay 3 introduces support for independent transitions between any content type on multiple screens from a single system.
For many years broadcasters have been working with static systems that are difficult to change and upgrade. Although we have video and audio routing, the often-tangled mess of jackfield patch-cords is testament to how flexible broadcast systems really need to be to meet the demands of modern program making.
The media industry is evolving faster than at any point in its history. Broadcasters and content producers are striving to meet consumers’ insatiable appetite for more content, rich viewing experiences, stunning images and access across all screens. As a result, in some cases, we have a situation where broadcasters’ revenues are growing more slowly than their costs. In fact, the big question facing all broadcasters today is how to create more first-class content more efficiently.
Following the myriad of transitions in media production and distribution, is a combination of new technologies that create media and ones that support the consumption of media. Since the creation of media is mostly intended for the audience, the technologies needed to create the media are pretty important even while the consumer has no idea what it takes.
So many buzzwords & acronyms and so little time! I thought this was a better title than Understanding the Differences Part 2.