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There is a disturbing and growing consensus among viewers that many movies and TV shows today are under illuminated or simply too dark. As DOPs, we surely share some of the blame, but there is plenty of blame to go around.
There is no motion in the static frames of a movie. The motion is purely in the imagination of the viewer. But how does it work?
When are you going to virtualize? A common question to vendors. Let us pull apart that question. What does it mean in a media industry context? How do you virtualize live production with today’s computers and software? In this paper, we will start by listing the advantages that virtualization brings and discuss how to benefit from these. Through a newsroom case study, we will summarize the tools available to us and state-of-the-art techniques in software development. What can we learn from other industries? Finally, we will put this all together and introduce a framework suitable for distributed, low-latency, high-quality live production.
Matrox ORIGIN is a common development framework for the broadcast infrastructure of the future. ORIGIN provides the foundation for tier 1 live production in the cloud without compromise. Unlike anything else on the market, ORIGIN is the missing link for tier 1 live production that developers and broadcasters have long been calling for but didn’t think was possible for another decade.
It seems clear that there is such a thing as the “film look”. But how did it come about?
The highlight of Matrox Video’s activities at the 2023 NAB Show will revolve around a disruptive new technology that changes how developers and broadcasters handle tier 1 live production, both on premises and in the cloud.
By virtualizing many of the key production tools and systems required to produce and distribute content, cloud-based production has emerged as a technology and service combination whose time has come. It’s already clear that the cost-effectiveness, flexibility, efficiency and speed of cloud-based TV productions are now a force in the growth and development of media companies and the programs they produce.
While the emergence of IP-based infrastructures has led to new ways of leveraging the traditional Production Control Room (PCR) and all of the hardware devices and software systems within, it continues to hold its important place as the center of an on-premise studio production in most content creation organizations.
