Flipping homes may be all the rage, but for many news directors the idea of gutting the studio to give it a fresh new look is a pipedream. However, with the use of augmented reality (AR) a newsroom can have a new and polished look that will delight viewers without breaking the budget.
Fox affiliate WICZ-TV has become the first U.S.customer for the ClassX on-air graphics solution, made by Italy-based ClassX and distributed in in North, South and Central America exclusively by FOR-A Corp.
For the television viewer, no production technology has advanced as significantly, and improved the viewing experience more profoundly, than live graphics. Helpful information that once was displayed as simple text and titles has become a whirlwind of motion effects, 3D elements and augmented and virtual reality (AR/VR) images that bring new life to a news or entertainment show, increase audience retention and boost ratings. We’re seeing new and better graphics with literally every major broadcast, and that’s changing the audience expectation for everything that follows.
Proving their systems are ready for UHD, Cinegy demonstrates complete production capabilities mixing IP, SDI and file-based video.
The Switch Network’s Cumulus demonstration proves that latency-free live TV production can be from anywhere at anytime.
Broadcast is a whole new world. With OTA being challenged by OTT, streaming and new viewing platforms. Traditional broadcasters need to incorporate new state-of-the-art systems in their facilities if they want to survive.