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HDR - Part 11 - Large Format Viewfinders July 9th 2020 - 09:00 AM

The image of a director crouching to line up a shot with an optical viewfinder is one that’s been pushed aside somewhat by the less romantic modern image of a director squinting at an LCD monitor. The monitors have a lot to recommend them – in an ideal world, they can show color, exposure, and contrast in a way that’s close to how the final production will appear, for some value of “close.” It’s enough to make us forget that the cameras of decades past – film cameras – didn’t even need batteries to make a picture that has lots of extra look-around room, miles of resolution, no rolling shutter, a completely accurate depiction of lens flare and depth of field. And, of course, no issues handling all the dynamic range and color of the real world.

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Virtual ad placement systems and precise camera tracking help create the illusion of a packed house.

Sports Re-Starts Without Fans And The Virtual Crowd Goes Wild July 2nd 2020 - 09:00 AM

In mid-May of this year, as countries such as Germany, England, and Spain considered easing COVID-19 restrictions to allow professional sports to resume, various professional sports leagues began discussions with broadcasters and production companies on the best way to televise games without fans in the seats. They’re called “ghost games” and finding the right recipe for presenting an engaging viewer experience was paramount.

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​TD Ameritrade Creates Virtual Town Hall June 26th 2020 - 01:50 PM

Brainstorm and US reseller Broadcast Management Group, have helped TD Ameritrade Network to migrate its Market Drive physical events online by placing them on a live virtual Town Hall.

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Combining ChyronHego’s Click Effects Prime with data from Stats Perform gives sports leagues and teams a tool for boosting fan engagement.

ChyronHego Partners With Stats Perform To Simplify Delivery Of Data-Driven Graphics June 23rd 2020 - 01:50 PM

ChyronHego has announced a new partnership with Stats Perform to enhance sports venues’ ability to provide the sophisticated, data-rich graphics today’s fans crave. The integration of ChyronHego’s Click Effects Prime stadium and arena graphics with advanced data from Stats Perform gives sports leagues and teams a powerful tool for boosting fan engagement, maintaining brand momentum, and creating valuable new sponsorship opportunities.

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Creative Analysis - Part 2 - Penny Dreadful From The Cinematographer June 17th 2020 - 09:00 AM

For anyone who’s seen the first series to bear the title, the name Penny Dreadful will conjure up images of occult happenings in a shadowy, late-Victorian world. After twenty-seven episodes across three highly successful seasons, Showtime aired the last episode of Penny Dreadful in June 2016. By November 2018, the network had ordered a successor: Penny Dreadful: City of Angels, which premiered in April 2020 and looks very different to its gothic predecessor.

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The virtual set software now includes Layers.

InfinitySet 4 Tightens UE4 Workflows June 15th 2020 - 10:00 AM

Brainstorm’s InfinitySet 4 upgrade includes a number of features designed to enhance content creation and output plus additional hardware support for Unreal Engine workflows.

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