Changing The Paradigm In Paradise December 8th 2020 - 09:00 AM

During the DTV transition, we chief engineers in the Kansas City market joked about broadcasting the most popular cable channels on our new ATSC 1.0 digital subchannels and running the local MVPDs out of business. Station owners weren’t interested because ATSC 1.0 had no provisions for subscriber broadcasting. ATSC 3.0 does.