The lure of software-based systems is the promise of flexibility and scalability. The concept of a software-based systems stack that can be pre-configured, tested, deployed and ramped down according to the requirements of each production, has many potential benefits. It also presents many new IT and engineering challenges. The term ‘cloud’ is widely confused. Cloud Compute Infrastructure is an approach to IT system design. Its fundamental principle is provision of flexible host compute resource that can be used to deploy different software stacks according to need. That compute resource can be local, in an owned data center across town, or it can be a public cloud provider. It’s a big subject right now and one that will touch almost everything on the show floor. 

Below you will find our selection of the IBC Show specific press releases sent to us by vendors who are exhibiting cloud compute related technologies and services - for us here that means the following technology areas:  

• ‘Data center model’ compute infrastructure - aka ‘cloud’ infrastructure. Defined more accurately as private (on or off prem) compute resource & infrastructure, or public cloud (hyper scaler) compute resource & infrastructure. 
• The hardware :
  - Actual servers - host computers physical & virtual, and integrated CPU & GPU processing resource.
  - Pooled processing resource - GPU resources and FPGA arrays.
  - Deployable AI infrastructure. 
• The software tools required to configure and manage the hardware resources. Software systems designed to leverage the benefits of this infrastructure model.

The press releases listed below are what we have received to date - we will add new items as they come in.

Grass Valley Showcases Its Breakthroughs In Live Production At IBC 2025

Grass Valley (Stand 9.A01) is bringing a comprehensive lineup of live production solutions to IBC 2025, including a brand-new addition to the LDX 100 Series camera range and a next-generation integrated replay solution that transforms the speed of engaging live storytelling.  read more.

Appear Empowers Broadcasters To Chart Their Own Path To Hybrid And Software-Defined Live Production

Appear (Stand 1.C61) will use IBC2025 to showcase how the combined power of its X Platform hardware and new VX software platform enables operators to plot their own unique journeys towards the future of hybrid and software-defined live production.   read more.

Lawo Showcases Dynamic Media Agility At IBC 2025

At this year’s IBC show,  Lawo (Stand 8.B90) cements its position as a global innovator in IP-native broadcast infrastructure and media production tools. With a clear focus on software-defined workflows, flexible deployment models and cloud-ready architecture, the company is presenting a forward-thinking portfolio of innovations that enables broadcasters to build agile, scalable, and highly efficient production environments.  read more.

Matrox Video Introduces Matrox ORIGIN Fabric

Matrox Video (Stand 7.B15) introduces Matrox ORIGIN Fabric, a powerful low-level C++ SDK that enables asynchronous media content sharing across applications using the most efficient available transport method.  read more.

Lawo Releases HOME 4.0 With Architectural Enhancements And Transparent Licensing

Lawo (Stand 8.B90) announces the release of HOME 4.0, the latest version of its IP-native management platform. This major update introduces significant architectural improvements, a streamlined licensing model, and greater operational flexibility for broadcasters and media professionals working in infrastructures of any scale.  read more.

Other articles in this IBC 2025 'Show Focus' series:

The Broadcast Bridge will be at the IBC Show – up at the top of Hall 8 on stand F.25. Please come and see us and share your thoughts on what we do and what you would like to see from us in the coming year.