The two companies aim to create an optimized video production solution that will enable sports productions and leagues to remotely produce their live broadcasts with minimal personnel and operating costs.

A pioneer in the field of automated video production for live sport matches and events, Studio Automated has developed a proprietary technology based on AI and machine learning (ML). Since its inception in 2020, the young company based in Amsterdam has covered over 100,000 sports matches with installations in 1,500 locations around the world.

“Through decades in live production, Riedel has established itself as an innovative leader whose world-class hardware and software solutions are used by major sports and media production companies across the globe,” said Paul Valk, Founder and Director of Studio Automated. “This exciting new partnership with Riedel is a validation of our software-first approach to developing the best AI for live sports production, which we believe — along with an open API — empowers our partners to deliver unparalleled products for broadcasters and media rights holders. The maturity of our AI model enables us to serve clients that seek to automate production in the higher end of sports broadcasting, and we’re thrilled to work with Riedel in creating new products for this market.”

Luc Doneux, Director, Live Production, at Riedel Communications, added: “I am excited to work with the great team of scientists and engineers at Studio Automated to create innovative and efficient solutions for the sports market. Their unrivaled expertise in artificial intelligence and machine learning, combined with our deep sports broadcast know-how, is sure to yield great results. I am positive that this collaboration will herald a new era of affordable sports productions.”