MBC Group Selects What’s On As New BMS

MBC GROUP, a media company in the MENA region, has chosen the Broadcast Management solution What’s On from Mediagenix to replace its current BMS.

Aus Alzubaidi, Senior Manager – Tech Ops at MBC commented: “After running multiple proof of concepts, we chose the What’s On software package for our operations. Mediagenix was able to demonstrate professionalism, competence, and profound understanding of our core business.”

Tom Donoghue, Mediagenix Business Development Manager, said, “After many trips to Dubai and an intensive ‘Proof of Concept’ phase lasting three weeks, we were confident that we had proven more than capable of being able to handle the exciting challenges that working with MBC will bring.”

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