Opening BEIT Session Looks At Developing Future Digital Strategies

Cloud technology, artificial intelligence, ATSC 3.0, Internet Protocol, virtual reality, 5G, IoT devices, blockchain, microservices and augmented reality are all terms broadcasters are beginning to understand more fully and beginning to implement as they build out their next-generation IT-centric production and distribution plants. Each has its own benefits and advantages to help in the creation and delivery of content, but a truly successful facility will have to incorporate all or most of these technologies in order to be successful in today’s multi-platform world.

That’s the central premise behind the opening session of the Broadcast Engineering and Information Technology (BEIT) Conference at NAB 2019 entitled “What’s The Future Of Our Business?”— to be held Saturday, April 6, from 9:10 am - 9:30., in room N262/N264. Session host Stan Moote, CTO of the International Association for Broadcast & Media Technology Suppliers (IABM), will lead attendees through a literal checklist of technologies that he feels ought to be considered for all types of media organizations.

The discussion will also center on new market segments, like eSports, that have emerged and provided new opportunities for video equipment manufacturers exhibiting at NAB and broadcasters alike.

Stan Moote, CTO, IABM and session host.

Stan Moote, CTO, IABM and session host.

“There are a myriad of technologies that are promoted on the NAB Show floor, but not all are applicable to what an individual facility is trying to accomplish,” said Moote. “What we’re doing with this session is cutting though the hype and explaining to people that they need to be concerned with in order to address all of the different disciplines and figure out which ones work best for them.”

To this end Moote said he would provide a checklist that all managers and technologist need to assist them with today’s business models and briefly explain each one. This will include best-use cases for a large media organization as well as for an individual TV station. Moote said the future of content delivery would not make a clear distinction between the size of an organization, just how quickly it responds to changing consumer habits in a multi-platform world.

“These technologies we are discussing have relevance for a lot of professionals as they try and navigate the current landscape and whatever comes next,” he said. “When your boss says that you need to launch a new channel, there are many elements that go into making that decision. In this session we’ll make sure participants are aware of what those elements are and how they can best make use of them. Some might not be appropriate while others are vitally important.”

What Moote hopes attendees will come away with is a better understanding of their digital strategies and how to implement it. There are many strategies and not everyone one is right for every organization.

“We wall have to remember that there are a lot of new competitors to the Broadcast space that need to be identified and addressed,” Moote said. “We’re all working in a time when the need to be flexible with your system design is of paramount importance. It can certainly make the difference between success and failure. The good news is that today’s technology makes it easier than ever to try new things without having to lay out a lot of capital expense.”

The facility of the future will address the competitive landscape with a combination of technologies that fit together as a cohesive whole. The opening session of the BEIT conference at NAB will go a long way towards helping secure that future and whatever new services it brings.

This opening session was co-developed by Moote and members of the Society of Broadcast Engineers (SBE) Ennes Workshop. The Ennes Workshops were created in 1991 through the Ennes Educational Foundation Trust in an effort to bring affordable education to SBE members locally. The Ennes Educational Foundation Trust, through its Education Foundation Committee, offers periodic workshops and seminars around the United States.

“Creating a concrete plan of what your organization is trying to accomplish involves putting together a number of disparate pieces of technologies and strategies and figuring out how to get there,” Moote said. “This session will provide a good roadmap of what you’ll see and hear throughout the week at the NAB Show.”

Want to know more about this year's BEIT Conference? Click the link here to see the official schedule along with a snippet of information about each presentation. 

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