What Is Media Orchestration? November 21^st 2014 - 02:20 PM

A new category has appeared in the marketing lexicon of playout automation and media management companies, namely ‘media orchestration’. It describes a process that will play an increasingly significant role as media organisations make the inevitable transition from baseband (SDI) to IP network technology.

Imagine Communications’ Landmark Agency Software a Hit With The Richards Group November 21^st 2014 - 01:47 AM

The Richards Group may not be a household name, but its clients are. They include The Home Depot, TGI Fridays, Chick-fil-A, Fiat, MetroPCS, Pier 1 Imports, Motel 6 and Orkin. The total billings for the nation’s largest branding agency last year alone was a whopping $1.35 billion.

The Anatomy of the IP Network, Part 3 November 17^th 2014 - 02:00 PM

In this third and last part of the series on IP networking, we will look at the components that make up the network infrastructure.

Estonian Public Broadcaster ERR Goes Live With VSM for UEFA European Championship November 12^th 2014 - 07:54 PM

Estonia public broadcaster ERR recently went live with a new Virtual Studio Manager (VSM) from L-S-B. The system was installed in their OB IRIS truck, which was used to cover the UEFA qualifying match between Estonia and England.

How NewsBeat Social Used Video to Find Success November 12^th 2014 - 04:25 PM

In January 2013, NewsBeat Social was a brand new, international news organization with minimal audience recognition or following. Our company was made up of a green screen, a handful of cameras, a few computers and a Facebook account. Based out of our small Portland office, our challenge was to create an

Applied Technology: Subtitling of Streaming Programs November 12^th 2014 - 01:20 AM

Equal access legislation in the UK, US and other countries has led to widespread captions and subtitles for broadcast services. However, despite the efforts of a number of lobbying groups, availability of captions on video-on-demand services, including those streamed via the internet, have been slow to take off. This article

Applied Technology: AdStore – Bridging the Gap Between Linear and Non-Linear Advertising Models November 10^th 2014 - 08:50 PM

Broadcasters and content owners tend to look at the world of television and advertising as divided into linear and non-linear. The two models do have much in common; content, monetization, tracking, and invoicing, for example. However, there are clear differences between broadcast and targeted-delivery models; the use of indirect versus

Applied Technology: Smarter Workflows for Multi-platform Delivery November 10^th 2014 - 07:55 PM

With the advent of rapidly changing consumer viewing habits and literally billions of portable devices accessible around the world, media companies are being challenged like never before to meet the demand or be left behind. Expanding a content provider’s reach is what all the fuss is about. The primary t