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Ease Live, an Evertz company, has announced the launch of contextual on-stream advertising capability for live sports through its interactive graphics platform. This enables leagues, teams, media companies, and other sports content providers to target local markets or granular groups with contextual ads that run on connected TVs, tablets, and mobile devices, in addition to the conventional advertisements stitched into a live video stream. Ease Live empowers broadcasters and other rightsholders streaming live sports events via over-the-top (OTT) or Direct-to-Consumer (D2C) services to interact with fans through a pioneering graphical overlay that already delivers live game and player stats, play-by-play analysis, league standings, and other real-time information.
The 2024 NAB Show will see the big names in audio production embrace and help to drive forward the next generation of software centric distributed production workflows and join the ‘cloud’ revolution. Exciting times for broadcast audio.
Lawo has introduced the HOME mc² DSP app, the microservice-based equivalent of Lawo’s unrivaled A__UHD Core. A new member of the HOME Apps family, the ultra-low-latency HOME mc² DSP app is a server-based, agile audio engine. With an instantly familiar feature set, it combines the superior flexibility of the HOME Apps platform in terms of connectivity and scalability with Lawo’s legendary audio processing quality.
With a major presence at the 2024 NAB Show, and to mark its 50th anniversary, Ross will showcase its latest product innovations, focusing on the value and impact of customer and partner collaboration.
As broadcasters embrace remote production workflows the technology required to compress, encode and reliably transport streams from the venue to the network operation center or the cloud become key, and there will be plenty of new developments and sources of expertise on the 2024 NAB Show floor.
Here is our run down of some of the technology at the 2024 NAB Show that eases the burden of achieving effective workflows that simultaneously support multiple production and delivery video formats.
Evertz is proud to announce its groundbreaking advancements in revolutionizing satellite ground infrastructure that are poised to redefine workflows and enhance efficiency for broadcast and media professionals worldwide.
Of all of the broadcast standards it is perhaps SMPTE ST 2110 which has had the greatest impact on production & distribution infrastructure in recent years, but much has changed since it’s 2017 release.
