WinMedia, vendor of content management software for broadcasters, and Orange’s media services company Globecast, have agreed to integrate and distribute each other’s technologies. The tools to prepare, plan and playout the content encompassed in WinMedia solutions have been combined with Globecast’s satellite delivery platform. Six leading TV channels in North and West Africa already use this package.
Media Asset Management (MAM) systems are revolutionizing the way media enterprises manage and optimize their content life cycles by delivering revenue, efficiency, and creative gains, yet understanding how to financially justify new projects remains a challenge for many organizations.
As counterintuitive as this may sound, to actually determine what you need in a digital asset management system, you have to start at the end. So in other words, the most important questions to ask when trying to determine what goes in to your asset management system, is ‘What are you trying to get out?’ Let’s start at the beginning, which of course is really the end…of the process.
There are around seven and a quarter billion people in the world today. You can go to worldometers.info and watch the total rise. What does this mean for us humble folk who used to work in broadcast?
Determining the Key Performance Indicators (KPI) required in order to measure media workflows is no different than for other workflows. Attempting to set standards and measure these without a thorough understanding of the process will result in incorrect results regardless of whether your workflow is for a doctor’s office or a post suite.
This is the first in a three-part series of articles to help engineers and technical managers better understand the IP network, which has become the core technology in the broadcast center.
While cloud computing isn’t new, only recently has it begun to play a critical role in the video workflow process as broadcasters seek new ways to reduce the costs of their video processing and quality control (QC) needs. The immediately available processing infrastructure of the cloud is naturally appealing to broadcasters as it eliminates the need to actually purchase and deploy costly equipment, which reduces their capital costs.
Broadcasters are increasingly migrating to IP based data networks for video distribution to cut costs and reach new audiences, but some are then finding it difficult to negotiate rigorous SLAs (Service Level Agreements) that underpin performance, robustness and availability. Part of the problem is that Telcos and others providing the IP transport services are themselves not fully up to steam with the more stringent requirements broadcasters have over QoS and reliability.
