For the past 15 years, Chris Shepard, chief engineer and owner of American Mobile Studio, has been responsible for the music mixes broadcast over a variety of streaming platforms from some of the biggest festivals in the United States, including Coachella, Stagecoach, Lollapalooza, Bonnaroo and Outside Lands. His intention is simple: “It’s so important for it to sound exciting,” he says.
Our sports media COO featured in this article continues to reflect on how the D2C business opportunity drives their decisions about where content is made available, how content is created and produced for different audiences, and how the “D2C Bundle” is critical to media businesses.
As the U.S. continues to roll out NextGen TV services in markets large and small across the country, 5G wireless technology is being considered (and tested) to augment the OTA signal and provide a fast and accurate backchannel to users. Many say this strategy is a less expensive way of getting the signal on the air for users on the go.
Almost since photography has existed, people have pursued ways of modifying the picture after it’s been shot. The “dodge” and “burn” tools in Photoshop are widely understood as ways to make things brighter or darker, but it’s probably less widely understood that they refer to techniques for exposure control that date all the way back to the earliest days of darkroom image processing. Bring moving images into the mix and consistency becomes a big concern too. Individual still photographs might be part of a single exhibition, but they don’t have any concept of being cut together in a sequence.
Every TV viewer compares live content with what they regularly see on TV, with multimillion-dollar talent with more multimillions in technical equipment and support.
What we’ve seen as ATSC 3.0 deploys and develops is just the tip of the NextGen TV iceberg.
We are not done with statistics yet. In a sense we will never be done with it and it is better to know how to deal with it than to ignore it. It is better still to know how others commonly fail to deal with it and reach conclusions that cannot be justified. It is typically very hard to explain to people who do not understand.
Thus far we have looked at transforms from a somewhat abstract viewpoint. In contrast, here we look at an application where transforms take center stage.
