London’s That Lot Unveils Social Media Production Studio Built By ATG Danmon December 2^nd 2019 - 01:00 PM

London-based social media content production company That Lot has a new multi-camera studio designed and built by ATG Danmon that features a production studio with lighting, vision and audio mixing, routing, recording, monitoring and archiving.

For DOPs: The Peril Of Larger, Brighter TVs November 22^nd 2019 - 09:00 AM

Each year, as the TVs in our homes grow larger and brighter, DOPs have to wonder how this will affect our craft and the integrity of our images. As it is, HDR is touted as a kind of industry panacea, addressing in an orderly way (more or less) the vastly

Portland’s Open Signal Chooses Brightline For Studio Lighting November 11^th 2019 - 01:00 PM

Brightline said Open Signal: Portland Community Media Center, a nonprofit media arts and broadcast center in Portland, Oregon, has upgraded the lighting grid in its 2,000-square-foot main studio with 30 Brightline L1.2 SeriesONE LED fixtures.

HDR - Part 5 - Jargon Buster November 6^th 2019 - 09:00 AM

The techniques of 35mm film are seductively simple. The process is the same no matter what the camera in use, or how the film will be cut. Conversely, every digital camera might have its own ways of approaching different parts of the process, creating a forest of terminology – gamma, gamut, s

Lume Cube Shows Lume Cube 2.0 At PhotoExpo In New York October 24^th 2019 - 01:50 PM

Lume Cube is showing its Lume Cube 2.0, a tiny new LED light designed to perform in any environment and withstand all the elements.

Westcott Announces Solix Bi-Color LED Light September 27^th 2019 - 09:00 AM

Westcott’s Solix Bi-Color is a compact and powerful 90-watt LED light designed for videographers and photographers.

Profoto Introduces Tiny LED Lights For Smartphone Video And Photo Production September 26^th 2019 - 11:00 AM

The Profoto C1 and C1 Plus are small enough to fit into a pocket, retaining the same portability of smartphones while offering more advanced lighting capabilities than ever offered before.

Nanlite Introduces MixPanel RGBWW LED Panels September 25^th 2019 - 11:00 AM

NanGuang and MAC Group have introduced the Nanlite MixPanel Series, which comprises two LED light panels that combines three LED light sources into one housing.

Lowel Introduces Ego LED Light September 24^th 2019 - 10:00 AM

Tiffen has introduced the Lowel Ego LED, a production light that creates a diffused soft light that hides blemishes and imperfections on human skin.

Shooting HDR: A More Efficient Way September 24^th 2019 - 09:00 AM

As High Dynamic Range (HDR) and Wide Color Gamut (i.e.BT.2020) are increasingly mandated by major industry players like Netflix and Amazon, DOPs in the broadcast realm are under intense pressure to get it right during original image capture. We all know (or learned the hard way) that the