54th NFL Super Bowl Telecast Gets HDR Treatment For Viewers With 4K TV Sets January 20^th 2020 - 11:00 AM

While the annual NFL Super Bowl typically serves as a great technology showcase for trying out new ways of covering the game on television (e.g., augmented reality graphics and immersive audio), this year’s main Super Bowl LIV game production will employ a well-rehearsed game plan.

Cooke S7/i Full Frame Plus Lenses Used On Cuba January 17^th 2020 - 12:05 PM

Cinematographer Peter Chang used Cooke S7/i Full Frame Plus Lenses to complete his latest documentary, Cuba, an IMAX film.

Why On-Camera Filters Still Matter January 16^th 2020 - 09:00 AM

We live an era of immensely powerful post-production tools with advanced color-correction and software plug-ins to serve every conceivable function. We can routinely remove guy wires from scenes, change day to night, and add just the right amount of coral or other color to fit any desired mood or impulse.

Arri Delivers Line Of Signature Prime Lenses January 14^th 2020 - 01:00 PM

Known for capturing warm, smooth skin tones, with exceptionally soft bokeh and delicate flares, Arri’s Signature Prime lenses are the first full range of large-format lenses designed specifically for digital cinematography.

Sensors and Lenses - Part 2 January 13^th 2020 - 09:00 AM

Last time, we talked about the history that created modern digital cinema technology, and particularly the factors which lead to the modern push for ever larger sensors. It’s been going on in some form for twenty years, to the point that we’re now asking for bigger imagers than cin

Future Production January 10^th 2020 - 09:00 AM

It’s not controversial to say that film production in London has been booming for a few years, and there’s no real secret as to why: in 2006, Gordon Brown’s government introduced tax incentives that have played at least a part in provoking a doubling of production spend since 2009, and t

Hope City Church Expansion Leads To New HD Cameras From Hitachi January 8^th 2020 - 01:00 PM

In the midst of a new expansion earlier this year, Hope City Church, located in Edmonton, Alberta, Canada, was looking to improve the quality of its live video productions, It purchased three Hitachi Z-HD5500 cameras with Fujinon HD lenses to capture its Sunday worship services for remote distribution and in-venue

Sony Supports ITV News Newsgathering January 7^th 2020 - 11:00 AM

As a long-time customer, the UK’s ITV News has supported its electronic newsgathering operations with Sony gear, with the introduction of the PXW-X200 in 2014 literally transforming its workflows, according to Paul Stevenson, Director of Technology for ITV News.

UK’s Cloudbass Hits The Road With IP-Centric HDR-Capable 4K Production Truck December 20^th 2019 - 11:00 AM

Looking to address an increase in demand for 4K UHD production, UK Outside Broadcast specialist Cloudbass has completed work on an end-to-end 4K UHD with HDR Outside Broadcast vehicle based on the ST2110 video-over-IP standard. At its core is Axon Digital Design’s Neuron signal processing technology.

Sensors and Lenses - Part 1 December 11^th 2019 - 09:00 AM

The push to create the ideal digital cinematography camera has now been going on for, arguably, two decades. There were a couple of standout attempts in the 1980s involving high definition tube cameras, but the introduction of Sony’s HDCAM tape format in 1998 served more or less as the starting p