Shure Incorporated (Companies)

Widely acknowledged as the world's leading manufacturer of microphones and audio electronics, Shure has designed and produced many high-quality professional and consumer audio products that have become legendary for performance, reliability, and value.  Shure’s diverse product line i

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Why Microphone Sensitivity Matters? January 13th 2017 - 10:00 AM

Why Microphone Sensitivity Matters?

When using different microphones, some models require less gain than others. In layman’s terms, that means some mics are “hot” or especially “loud” while others are not. In technical terms, this is “sensitivity.” But what does it mean and why does it matter to the sound recordist? …

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The Mysterious World of Phantom Power December 16th 2016 - 01:00 PM

The Mysterious World of Phantom Power

For most people working in pro audio, phantom power is fed through a mic cable from a mixer to bring electricity to condenser microphones. That’s what they know — period. However, working pros in the audio field know there is much, much more to this “phantom” power flow. It pays to know

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On Connecting Pro Audio Gear to a DSLR Camera November 8th 2016 - 11:00 AM

On Connecting Pro Audio Gear to a DSLR Camera

Video-capable DSLR and mirrorless cameras are notorious for poor audio quality and flimsy connectivity. Since these cameras appeared on the market less than a decade ago, thousands of man hours have gone into creating workarounds for professional audio. Now, those problems have been solved. …

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Podcasting Has Evolved Into a New Professional Communications Medium September 11th 2016 - 10:45 AM

Podcasting Has Evolved Into a New Professional Communications Medium

Podcasting began as a kind of “voice blog” for amateurs — a way for personal computer users to broadcast their voice over the internet. Now, the concept has evolved into something much bigger — a powerful way for communications professionals to create a wide range of programming on niche topics of interest for lar

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