Before European broadcasters and pay TV operators celebrate holding out against cord cutting so much better than their counterparts in the USA, they should take note of an 80-page report from equity analyst and investment bank Exane/BNP-Paribas. The report on the state of Europe’s commercial broadcasting industry concluded that the continent’s TV sector was coming under extreme pressure from social media operators in particular, more than OTT providers like Netflix.
Vimond IO enables proxy editing in the cloud with background rendering for immediate delivery.
Looking to bridge the gap between technical production and marketing teams seeking to strengthen brands and grow audiences through social media engagement, Telestream has introduced Vantage Social, a new software solution that addresses the growing challenge of delivering a continuous supply of compelling, high-quality video content to social media platforms.
TV and social media continue their convergence, creating both problems and opportunities for broadcasters and pay TV operators.
Earlier this year the 34th FAI World Gliding Championship races were streamed live to a global audience using Telestream’s Wirecast live streaming production software to facilitate fan engagement at all levels. Thanks to elegant new video streaming capabilities, over 20 times more traffic was registered through the website compared to previous years.
Manufacturers of news production technology have had to increase the rate of development of new systems to keep up with the dramatic change in the way reporting is done and how bulletins are produced and broadcast. So for a company to describe the newsroom system it launched at the 2017 NAB Show as a “huge departure” is something of a statement.
