With the shift in consumer viewing habits, advertisers are becoming increasingly reluctant to buy commercial spots based on large potential views and instead are moving towards an audience-based buying model and targeted demographics.
Once tweaked to perfection and final format specs locked in, production models of Next Gen TV sets will flood stores, confuse viewers and provide broadcasters and sponsors new opportunities to expand their reach and brands.
With consumer adoption of OTT services and viewing of live sporting events on mobile devices at an all-time high, content creators and distributors are working hard to fine-tune their infrastructures and workflows to meet demand. For many, this has meant leveraging the flexibility and scalability of cloud-based computing and artificial intelligence (AI)-powered services, which require less capital cost and facilitate experimentation with new channels and mobile-first services.
Bitmovin said it has officially been qualified as a video transcoding partner by Akamai Technologies, a CDN and edge-processing platform, to enable secure digital content delivery to all consumer platforms. Akamai has worked closely with Bitmovin since Bitmovin ended its Media Services on Demand (MSOD) transcoding service two years ago.
Synamedia, a startup formed late 2018 via a buyout of Cisco Systems’ video software unit, has announced two extensions of existing deals in Asia with Indian telco Bharti Airtel and Malaysian satellite TV operator Astro.
Moving to IP opens a whole plethora of options for broadcasters. Engineers often speak of the advantages of scalability and flexibility in IP systems. But IP systems take on many flavors, from on-prem to off-prem, private and public cloud. And then there is virtualization.
