In its essence, a Media Management system is not built to generate revenue for organisations. The implementation of one can, however, streamline workflows and free-up time for revenue-generating activities. Of course, every organisation is different and so that means what they need from a solution will also be drastically different. As long as video content is being produced (and it is doing so at an unprecedented rate), it will require organisation and management. A media management system remains the best way to do this.
Since the start of the millennium, TV and video services have changed enormously. Along with the changes to the content itself, the infrastructure used to create, process and deliver that content has also changed. However, the rate of transformation is about to increase significantly, with radical changes to multiple facets happening concurrently. The first digital TV services were Standard Definition (SD) and encoded as MPEG-2. Since then, there has been a major shift towards HD, mostly in MPEG-4 AVC and now the early stages of Ultra-High Definition (UHD) using the latest compression standard: High Efficiency Video Coding (HEVC). Already some SD services are starting to be discontinued and, where SD is still needed, down-conversion from HD is becoming the norm. As each major technology shift is expensive – in terms of content creation, production and consumer devices – it therefore makes sense to have steps where there is a meaningful value resulting from a combination of changes that can occur together.
Amazon has taken a key step in its bid to become a leader in global live online broadcasting by winning its first significant sports rights deal outside the US. The company has outbid Sky and the BBC for rights to show the ATP World Tour tennis in the UK apart from the four grand slams.
As broadcasters and production staff look up to the clouds, they no longer perceive the images seen by a child; a doggie, cat, dragon or airplane. The fact is the digital cloud is a future storage, production, playout and business tool that comes in a thousand flavors. The cloud article described below will help those having to evaluate cloud solutions.
The second article provides a high-level tutorial on ATSC 3.0 transmission. The author explains an RF technology that can improve coverage by adding Multiple Input Single Output (MISO) diversity to an antenna. The result can offer an attractive path to a stronger signal.
Match is the latest addition to Qligent’s Vision cloud-based TV broadcast monitoring solution. It improves quality control by automatically spotting and flagging program content-related distribution errors.
Elements plans to present a cloud option at IBC. Embedded in its Media Library, the feature allows all connected workstations to share assets through a private cloud, directly from within Elements’ GUI.
