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The Sponsors Perspective: TAG Video Systems Introduces New Business Model For Broadcast Technology July 1st 2020 - 09:00 AM

With the emergence of the cloud into the media production and delivery space, the broadcast and media industry must embrace an entirely new approach to acquiring and deploying technology. Large capital expenditures (CapEx) are increasingly being replaced by operating expense (OpEx) budgets that are more flexible and aligned with the operational requirements of broadcast facilities.

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Is Gamma Still Needed? - Part 2 June 24th 2020 - 09:00 AM

Here we look at some of the origins of gamma in imaging and move on to introduce the peculiar characteristics of the cathode ray tube.

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Creative Analysis - Part 2 - Penny Dreadful From The Cinematographer June 17th 2020 - 09:00 AM

For anyone who’s seen the first series to bear the title, the name Penny Dreadful will conjure up images of occult happenings in a shadowy, late-Victorian world. After twenty-seven episodes across three highly successful seasons, Showtime aired the last episode of Penny Dreadful in June 2016. By November 2018, the network had ordered a successor: Penny Dreadful: City of Angels, which premiered in April 2020 and looks very different to its gothic predecessor.

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HDR - Part 10 - Large Format Cinematography And Lenses June 3rd 2020 - 09:00 AM

Most film and TV jobs start with some simple questions, as Gregory Irwin puts it. “What is it, where is it, when is it.” In April 2018 Irwin found himself asking those questions of cinematographer Lawrence Sher, with whom he’d collaborated on five previous films beginning with John Hamburg’s I Love You, Man in 2009, as well as the 2019 production Godzilla: King of the Monsters, directed by Michael Dougherty, and the three Hangover films by director Todd Phillips. Sher’s call concerned another Phillips collaboration which would go on to gross over a billion dollars; it was to star Joaquin Phoenix and titled simply Joker.

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AtomX Sync is used to bring an HDMI camera feed into a professional multi-camera production and streamline the editing process.

Atomos AtomX SYNC Module For Ninja V Ships With Wireless Timecode Capability May 27th 2020 - 12:05 PM

Atomos is now shipping the new AtomX SYNC module that brings wireless timecode, sync and control technology to the Ninja V HDR monitor-recorder. Available in early May, the module clips in between the Ninja V and your battery using the AtomX expansion system.

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Is Gamma Still Needed? - Part 1 May 27th 2020 - 09:00 AM

Gamma is a topic that pervades almost all forms of image portrayal, including film, television and computers. Gamma has become a tradition, which means that its origins are not understood, and it is not questioned. Perhaps it is time that it was.

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