Timing is the most fundamental aspect of broadcast television. From the early days of tube cameras, to modern OLED displays, timing continues to play a crucial role for maintaining an optimal viewer experience. Picture stutter and breakup are just a few of the symptoms of synchronization and timing errors.
According to the most recent Ericsson Mobile Report, UK viewers now watch over a billion minutes of TV content online per week. With the likes of Netflix and Amazon Prime investing enormous amounts of budget in original and exclusive content – not to mention the online content licensing that’s needed alongside it – the streaming services industry has quickly become a content arms race, with those with the biggest budgets often coming out on top. For smaller content producers, this means having to invest in the speed and efficiency of their content supply chains sooner rather than later. The key to Netflix’s success – perhaps surprisingly, above even its famed user experience - has been its own unique supply chain. This supply chain ensures that every piece of content published on the site, including those targeted at regional and niche demographics, is more likely to be a hit than a miss. By effectively utilising the data in the supply chain, content producers will have a better understanding of both the cost of production and of which audiences are engaging with what content so that they can react accordingly. Visibility into these data sets means that businesses can effectively calculate their return on investment in content production without taking as many risks – provided the right technology is in place to do so.
In the midst of a rapidly changing content delivery environment, and refreshed with new private equity money, Ericsson is rethinking (and rebranding) its Media Solutions business to focus on supporting and delivering immersive media experiences for everyone, everywhere. Heretofore its customers have included over 900 cable, satellite, telecom service providers and broadcasters around the world.
The Walt Disney Company has opened a new creative space on its studio lot where filmmakers and creative teams can engage in hands-on experimentation and exploration of next-generation technologies. The new “StudioLAB” initiative is focused on using cutting-edge technologies to reimagine, design, and prototype the entertainment and production capabilities of the future.
Since NAB 1995 — 23 years ago — when Rob Glaser introduced Real Audio, the first streaming media platform, the idea of media delivered over the internet has caught fire. Today, estimates are that up to 90 percent of internet users watch videos or listen to audio online. That trend has transformed media.
For the first time in the history of live television we can now abstract away the video, audio, and metadata streams from the underlying hardware. This innovation presents unprecedented opportunities empowering broadcasters to deliver flexibility, scalability, and highly efficient workflows.