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HDR: Part 26 - Creative Technology - MovieLabs Software Defined Workflows June 14th 2021 - 09:00 AM

The term “paperless office” goes back at least to 1978. The parallel term “filmless movie” is actually far older, dating perhaps from a 1930 article by the Hungarian inventor Dénes Mihály in the West Australian, published in Perth on 9 April 1930. Given how long it took us to actually achieve a filmless movie even after Mihály had proposed the idea, it’s perhaps no great surprise that the paperless office is still, mostly, some way out of reach.

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Netflix’s Below Zero Captured With Cooke S7/i’s May 28th 2021 - 09:00 AM

Cinematographer Isaac Vila chose Cooke S7/i Full Frame lenses for his latest project, Netflix’s Below Zero, creating the perfect atmosphere for this action thriller.

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HDR: Part 25 - Creative Technology - Displaying Contrast May 24th 2021 - 09:00 AM

Several things are widely held to be true about HDR. Subjectively, it looks nice; most people instinctively like it. Also, it’s often described as being about higher brightness, and while that’s rather missing the point, it’s still very common to specify displays solely on the basis of their peak light output. More power is good, right?

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Creative Analysis: Part 22 - Cinematographer Jonathan Furmanski On Search Party May 14th 2021 - 09:00 AM

New York City has been impersonated by a lot of places, from Gangs of New York (shot in Italy) to Escape From New York (Atlanta) to Wall Street story American Psycho (Toronto), and even the toponymic 42nd Street, which was mocked up in Burbank. One production that did shoot in its purported home town, though, and which has enjoyed a four-season, forty-episode run, is Search Party.

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HDR: Part 24 - Creative Technology - Artificial Intelligence May 10th 2021 - 09:00 AM

Every decade has had a buzzword. Watch a 1950s educational movie and realize how dated the term “atomic” sounds now, and not only because the downsides of nuclear power have since become so painfully apparent. Since then, we’ve been sold technology marked “transistor,” “digital,” and now “AI,” although sometimes it’s not quite clear how key those things are to the success of a technology.

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New lenses for artistic imagery – with an unmistakable look and consistent flares.

ZEISS Adds Four New Focal Lengths To Supreme Prime Radiance Family April 30th 2021 - 09:00 AM

The 18 and 135 millimeter focal lengths add telephoto and wide-angle specialties to the seven focal lengths available to date. The new 40 and 65 millimeter lenses enhance the standard range, meaning that the ZEISS Supreme Prime Radiance family, as a self-contained series, now covers all possible applications for high-end film production.

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