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Ashley Xu blew up on social media when she started making ‘thirst traps’ (adverts) in her college dorm. Check them out, you may be surprised by just how good they are. It did not take long for major brands to see it and commission her. It’s a fascinating example of how talent and technology are converging to change the future.
If we could get lights capable of full color mixing at the same price as conventional white-only ones, would we?
Matt Sakatani Roe shares his experiences shooting the Netflix film ‘Purple Hearts’, staying hands on with the camera, staying close to the characters and leveraging natural light.
FUJIFILM has announced the development of the FUJINON HZK25-1000mm (HZK25-1000mm) broadcast zoom lens, which boasts the world’s highest1 40x zoom and the world’s longest focal length1 of 1000mm.
Like a lot of new ideas in film and TV, high dynamic range pictures are easy to like. The fear is that they’re far harder to create. In reality, HDR isn’t necessarily a huge burden, certainly not in the way that stereo 3D can be. It’s often been possible to take well-shot images which were produced with no thought of an HDR finish, and make them available in HDR via a fairly straightforward re-grading process. Most people are aware of the truism that proper exposure is the cinematographer’s first responsibility, and we should probably hold on to that thought.
Timothy Burton shares his insight into how the Netflix series ‘Mo’ tackles a potentially difficult subject with humour and style, with a look and feel that captures the heat of its location and pace of its narrative.
The techniques of 35mm film are seductively simple. The process is the same no matter what the camera in use, or how the film will be cut. Conversely, every digital camera might have its own ways of approaching different parts of the process, creating a forest of terminology – gamma, gamut, subsampling – that’s easily mistaken. Let’s follow a picture from the sensor to the recorded file and figure out exactly what all this means.
Capturing the essence of a location in a single shot or series of shots can present a range of challenges for the itinerant DOP.