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One reason Schwartzbard selected VariCam was how nicely it captures a variety of skin tones. Photo credit: K.C. Bailey/Netflix.

Mark Schwartzbard Shoots Netflix Romcoms with VariCam 35 March 15th 2017 - 05:00 PM

DP Mark Schwartzbard chose Panasonic VariCam 35s to shoot Netflix romantic comedy series “Master of None” and “Love”. Schwartzbard worked as a camera assistant and operator in New York on movies like Borat, Bruno, and Religulous – all while shooting indie features. He got involved with Master of None through producer Igor Srubshchik, whom he had worked with previously, as well as pilot director/producer James Ponsoldt.

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Sigma line-up includes zooms and primes.

Sigma to Showcase Cine Lenses at 2017 NAB Show March 9th 2017 - 11:00 AM

Sigma Corporation of America, is showcasing its new line of Cine lenses designed for the digital cinema cameras, at the NAB 2017 show. Priced to meet the independent filmmaker budget, the lightweight and compact form factor makes it a win for one-man crews and smaller budgets.

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FUJIFILM Unveils Smaller, Lighter Cinema Lenses March 2nd 2017 - 01:50 PM

The Optical Devices Division of FUJIFILM is trying to solve the problem of heavy, unbalanced camera rigs for digital cinema with the introduction of a new series of compact and lightweight zoom and wide-angle lenses in the E-mount (Super 35mm sensor) format that provide high optical performance at an affordable price.

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Company owner Rolando Nichols said the UC3000 camera provides the best features of both a live broadcast style and digital cinema camera.

Panasonic AK-UC3000 Camera Helps Hollywood Riviera Studios Shoot HD Now and 4K Later February 14th 2017 - 01:00 PM

Torrance, Calif.-based Hollywood Rivera Studios, a production company specializing in online eSports content, live in-studio shows, and mobile production, has purchased six Panasonic AK-UC3000 4K studio/EFP cameras for its multi-tasking 13,000 sq. ft. studio. The company also owns a 40-ft. HD mobile production truck that is available for rent, as is the studio.

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Weezer and Panic! At the Disco Rocks with Blackmagic Design February 3rd 2017 - 12:05 PM

When Weezer and Panic! At the Disco shared the stage in their 42-city tour, Blackmagic Design made their rockin’ world come alive.

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Tiffen’s New ND Filters Honour Company Founder January 31st 2017 - 01:50 PM

Lens filter specialist Tiffen International is to launch a new range of optical filters at the BSC (British Society of Cinematographers) Expo at the beginning of February. The NAT Neutral Density series is seen by the company as a tribute to co-founder Nat Tiffen and a move on in the development of neutral density filtration.

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