​MAM is Alive and Kicking… August 5th 2015 - 11:00 AM

In response to our series of commentaries questioning the future of the current generation of asset management technologies, we have had a response from Pronoloy, a vendor with a different perspective. It says reports of MAM’s death are greatly exaggerated.

MAM is Dead. Long Live Media Logistics—Part 3 July 29th 2015 - 08:04 AM

In the third and final part of BroadcastBridge’s MAM feature we contend that MAM as we’ve known it is dead and that today’s broadcaster and content delivery firm want a media logistics solution which encompasses all ingest, production, distribution and archive with rich metadata including rights. If…