Bruce’s Shorts | 4.18 - Why MAM is Rarely Trending But Always Needed

If you read Devoncroft Industry reports you will notice that what is trending is rarely what people spend money on. Ever wondered why? In this latest Bruce’s Short, Bruce Devlin looks at why MAM doesn’t have a buzz like UHD, but forms an essential part of a modern media business.

MAM, its all about the workflow. The number one spend for many media organisations is Media Asset Management or MAM. 

MAM became popular when a vast number of tapes had to be identified, played or retrieved. When tapes turned into files, MAM became essential to identify a specific media file in a huge storage array. Without MAM the files could get lost. As MAM evolved it handled more and more metadata.

The introduction of this rich metadata meant that MAM was morphing into the areas like planning and resource management. MAM had become like a specialised Enterprse Resource Planning (ERP) application.

Today MAM is about workflows, and is about the business of running a media enterprise.

The future for MAM looks very healthy and Devlin expects to see further innovation in this essential underpinning to media businesses.

Let us know what you think…

Log-in or Register for free to post comments…

You might also like...

Essential Guide: When to Virtualize IP

Moving to IP opens a whole plethora of options for broadcasters. Engineers often speak of the advantages of scalability and flexibility in IP systems. But IP systems take on many flavors, from on-prem to off-prem, private and public cloud. And…

Essential Guide:  Practical Broadcast Storage

Ground breaking advances in storage technology are paving the way to empower broadcasters to fully utilize IT storage systems. Taking advantage of state-of-the-art machine learning techniques, IT innovators now deliver storage systems that are more resilient, flexible, and reliable than…

eBook:  Preparing for Broadcast IP Infrastructures

This FREE to download eBook is likely to become the reference document you keep close at hand, because, if, like many, you are tasked with Preparing for Broadcast IP Infrastructures. Supported by Riedel, this near 100 pages of in-depth guides, illustrations,…

CBS Sports Looks To Raise The Graphics Bar For Super Bowl LIII

Captivating 3D graphics and electronically inserted field images have become a hallmark of every major live sporting event, but CBS Sports hopes to raise the bar during this year’s NFL Super Bowl LIII telecast on February 3, 2019. The sports network’s g…

Essential Guide:  IP - The Final Frontier

Today’s broadcast engineers face a unique challenge, one that is likely unfamiliar to these professionals. The challenge is to design, build and operate IP-centric solutions for video and audio content.