Bruce’s Shorts | 4.18 - Why MAM is Rarely Trending But Always Needed
If you read Devoncroft Industry reports you will notice that what is trending is rarely what people spend money on. Ever wondered why? In this latest Bruce’s Short, Bruce Devlin looks at why MAM doesn’t have a buzz like UHD, but forms an essential part of a modern media business.
MAM, its all about the workflow. The number one spend for many media organisations is Media Asset Management or MAM.
MAM became popular when a vast number of tapes had to be identified, played or retrieved. When tapes turned into files, MAM became essential to identify a specific media file in a huge storage array. Without MAM the files could get lost. As MAM evolved it handled more and more metadata.
The introduction of this rich metadata meant that MAM was morphing into the areas like planning and resource management. MAM had become like a specialised Enterprse Resource Planning (ERP) application.
Today MAM is about workflows, and is about the business of running a media enterprise.
The future for MAM looks very healthy and Devlin expects to see further innovation in this essential underpinning to media businesses.
You might also like...
SMPTE Education Launches Summer 2026 Lineup Of IP And ST 2110 Courses
Boasting two standalone courses, an intensive boot camp, and a hands-on practical lab, SMPTE Education has launched its summer 2026 Lineup of IP and ST 2110 Courses.
Standards: Video - Advanced Video Coding (AVC)
AVC remains one of the most widely deployed video codecs in the world, but navigating its profiles, levels and signaling mechanisms is far from straightforward.
Network Traffic Engineering: RIST & SRT - The Success Of ARQ Based Protocols
IP networks are inherently unreliable. We kick off this series on IP Network Traffic Engineering with a look at how RIST and SRT give broadcast engineers user-configurable control over the latency-versus-reliability trade-off for real-time media streaming.
Standards: Video - Standards For Video Coding
From 4K to 32K, the demand for ever-larger video formats is pushing codec technology to its limits. This guide surveys the landscape of video coding standards – from legacy MPEG formats to AI-driven neural network compression – to help navigate the choices sha…
Broadcast Standards 2026 – Video Coding
Video coding was developed to deliver video conferencing services over low-bandwidth modem connections, but modern demands for ever-larger video formats are pushing codec technology to its limits.