Bruce’s Shorts | 4.18 - Why MAM is Rarely Trending But Always Needed
If you read Devoncroft Industry reports you will notice that what is trending is rarely what people spend money on. Ever wondered why? In this latest Bruce’s Short, Bruce Devlin looks at why MAM doesn’t have a buzz like UHD, but forms an essential part of a modern media business.
MAM, its all about the workflow. The number one spend for many media organisations is Media Asset Management or MAM.
MAM became popular when a vast number of tapes had to be identified, played or retrieved. When tapes turned into files, MAM became essential to identify a specific media file in a huge storage array. Without MAM the files could get lost. As MAM evolved it handled more and more metadata.
The introduction of this rich metadata meant that MAM was morphing into the areas like planning and resource management. MAM had become like a specialised Enterprse Resource Planning (ERP) application.
Today MAM is about workflows, and is about the business of running a media enterprise.
The future for MAM looks very healthy and Devlin expects to see further innovation in this essential underpinning to media businesses.
You might also like...
Live Sports Production: Part 1 - New Sports Production Workflows
Welcome to Part 1 of ‘Live Sports Production’ - This new multi-part series uses a round table style format to explore the technology of live sports production with some of the industry’s leading system designers. It is a fascinating insight i…
Standards: Part 25 - Designing Client-Side Video Players
Here we chart the historical development of client-side video players, describe the building blocks used to create them and the relevant standards.
Microphones: Part 5 - The Variable Directivity Microphone
The variable directivity microphone is very popular for studio work. What goes on inside is very clever and not widely appreciated.
IP Security For Broadcasters: Part 7 - Operating Systems
As well as providing the core functionality of a computer, operating systems have the potential to be a primary issue for security and keeping hackers at bay.
The Creative Challenges Of HDR-SDR Simulcast
HDR can make choices easier - or harder - at every stage of production but the biggest challenge may be just how subjective those choices are.