If you read Devoncroft Industry reports you will notice that what is trending is rarely what people spend money on. Ever wondered why? In this latest Bruce’s Short, Bruce Devlin looks at why MAM doesn’t have a buzz like UHD, but forms an essential part of a modern media business.
MAM, its all about the workflow. The number one spend for many media organisations is Media Asset Management or MAM.
MAM became popular when a vast number of tapes had to be identified, played or retrieved. When tapes turned into files, MAM became essential to identify a specific media file in a huge storage array. Without MAM the files could get lost. As MAM evolved it handled more and more metadata.
The introduction of this rich metadata meant that MAM was morphing into the areas like planning and resource management. MAM had become like a specialised Enterprse Resource Planning (ERP) application.
Today MAM is about workflows, and is about the business of running a media enterprise.
The future for MAM looks very healthy and Devlin expects to see further innovation in this essential underpinning to media businesses.
You might also like...
Maintaining controlled access is critical for any secure network, especially when working with high-value media in broadcast environments.
Covid-19 may have changed the course of broadcasting but has not slowed its development, judging from NAB 2022, the first major industry show with a physical presence since before the pandemic.
It was in December 2018, during the Rugby World Cup hosted by Japan, that national broadcaster NHK began testing what it called its “Super Hi-Vision” 8K system, broadcasting images via satellite at up to 16x greater than that of HD—with a com…
NAB happened! Yes, footfall was inevitably down and there were fewer vendors exhibiting, but the show went on. And what a great success it was too.
With fewer exhibits and smaller crowds, the 2022 NAB Show aisles were easier to navigate and exhibitors had more time to speak with visitors.