MAM: maximize the value of your media, minimize your costs
Funnily enough, we’re all Media Asset Managers. There’s the pile of LPs under the record player, the CDs on the shelf, the MP4s you (legally no doubt) downloaded during the glorious years of widespread downloads, and then your iTunes collection. Then there are your photos. The ones nicely organized on your drive, the ones archived using 6 different directory schemes across 7 backup drives, and the 3 sets you promised to merge in from your spouse and kids. Let’s face it, it’s wonderful, but it’s a mess. Oddly enough, this is not too different from how media is managed in major media companies. Assets are distributed across multiple locations, organized following different schemes, and it can often be hard to find and use an asset in one place if it was created in another. This is because like at home, the organization has grown organically over time to accommodate different needs.
You might also like...
Next-Gen 5G Contribution: Part 2 - MEC & The Disruptive Potential Of 5G
The migration of the core network functionality of 5G to virtualized or cloud-native infrastructure opens up new capabilities like MEC which have the potential to disrupt current approaches to remote production contribution networks.
Next-Gen 5G Contribution: Part 1 - The Technology Of 5G
5G is a collection of standards that encompass a wide array of different use cases, across the entire spectrum of consumer and commercial users. Here we discuss the aspects of it that apply to live video contribution in broadcast production.
NAB Show 2024 BEIT Sessions Part 2: New Broadcast Technologies
The most tightly focused and fresh technical information for TV engineers at the NAB Show will be analyzed, discussed, and explained during the four days of BEIT sessions. It’s the best opportunity on Earth to learn from and question i…
Standards: Part 6 - About The ISO 14496 – MPEG-4 Standard
This article describes the various parts of the MPEG-4 standard and discusses how it is much more than a video codec. MPEG-4 describes a sophisticated interactive multimedia platform for deployment on digital TV and the Internet.
Chris Brown Discusses The Themes Of The 2024 NAB Show
The Broadcast Bridge sat down with Chris Brown, executive vice president and managing director, NAB Global Connections and Events to discuss this year’s gathering April 13-17 (show floor open April 14-17) and how the industry looks to the show e…