Dolby Vision Beating 4K

Dolby Laboratories has announced major partnerships that will bring Dolby Vision to your living room HDR TV faster than 4K video is becoming available. Look for it in home movie releases and theaters, too.

Dolby Vision is marching forward providing superior images and sound for home entertainment and in theatrical presentations. While 4K is struggling to find future delivery options, Dolby Vision is making continuing strides to become a viable reality today.

Last December 4th, I reported in The Broadcast Bridge that “Dolby Brings Dolby Vision and Dolby Atmos to VUDU”. Now, in the wake of CES, Dolby is trumpeting partnerships with LG Electronics and TCL (Telecommunication Equipment Company Ltd) to put its imagery on some of their advanced displays.

“Dolby Vision is our implementation of a superior HDR (High Dynamic Range) and wide color experience,” began Roland Vlaicu, vp, consumer imaging at Dolby Laboratories. “We call it an “experience” because it spans all the way from acquisition to the display in the home, on the go, or in a theater. It truly enhances the viewer’s visual and audio entertainment involvement.”

But how is Dolby Vision created?

All high end digital cinema cameras, like the Sony F-65, the Arri Alexa, or RED Digital Cinema’s Dragon already have the ability to acquire their images in RAW format which gives them an enormous amount of dynamic range, so color grading them in the Dolby Vision format can take full advantage of this extra visual information.

“Dolby Vision is a completely different color grading process,” Vlaicu explained, “so we use a different monitor or projector in a specially designed suite. Of course, you can also start with a conventional digital cinema master, but that would involve some compromises. We always recommend that unless it is a legacy project you start with RAW files to get the best dynamic range.”

The brightness of a Dolby Vision image measured in “nits” (a measure of light emitted per unit area) is far greater than conventional video.

The brightness of a Dolby Vision image measured in “nits” (a measure of light emitted per unit area) is far greater than conventional video.

To get these images to the home, viewers can now stream Dolby Vision over Netflix or VUDU.

“The only reason we are starting there is that these online streaming providers are the most pragmatic for getting the enhanced Dolby Vision signal to the home,” Vlaicu said “Of course, we are also working to get Ultra HD and Blu-Ray to support the format on disc, as well as eventually broadcast TV.”

But to enjoy the extended vision improvement, you will need a Dolby Vision certified display. Dolby itself only makes Dolby Vision monitors for professional grading suites and production use. But fortunately, other top set manufacturers are bringing Dolby Vision sets onto the market.

LG Electronics (LGEAF) announced in January that their LG 2016 OLED TVs and the company’s flagship Super UHD TVs will feature Dolby Vision technology.

Signature OLED TV featuring Netflix Original Series

Signature OLED TV featuring Netflix Original Series "Marco Polo" in Dolby Vision.

“We are thrilled to work with Dolby to incorporate Dolby Vision technology into our OLED TV line-up, enabling us to deliver unparalleled picture quality for a superior TV viewing experience. With Dolby Vision, we’re finally able to push the limits of contrast ratios and color gamut while redefining the picture quality of LG TVs,” said Brian Kwon, Executive Vice President and CEO, LG Home Entertainment Company. “We’re equally proud to be the first manufacturer to make high dynamic-range televisions available at a variety of prices through our premium LCD TV lineup.”

At the recent CES convention in Las Vegas, TCL announced their new CL 65-inch X1 4K Ultra HD TV, part of TCL’s new QUHD family of products, will also feature Dolby Vision HDR in collaboration with Dolby Laboratories.

TCL’s CL 65-inch X1 4K Ultra HD TV

TCL’s CL 65-inch X1 4K Ultra HD TV

“We’re proud to partner with Dolby to bring Dolby Vision technology to the 65X1 flagship TV that’s launching later in 2016.,” said Aaron Dew, director of product development, TCL North America. “The X1 will deliver a peak brightness of 1000 nits while maintaining deep blacks with 288 zones of local dimming. In addition, we’re designing a powerful platform that’s capable of handling the on-board decoding of Dolby Vision HDR streams at up to 4K resolution that are now or will soon be available from Vudu, Netflix and others.”

Finally, Metro-Goldwyn-Mayer Studios (MGM) and Universal Pictures Home Entertainment have joined the growing list of Hollywood studios such as Warner Bros. Home Entertainment and Sony Pictures Home Entertainment who will deliver new releases and catalog titles mastered in Dolby Vision.

“With 4K UHD content becoming more prevalent, we are excited to provide consumers an elevated home-viewing experience and showcase our content with Dolby Vision HDR,” said Jose Gutierrez, Executive Vice President, Metro-Goldwyn-Mayer Studios.

“We could not be more pleased to be working with Dolby to deliver to consumers the ability to watch Universal movies in the most spectacular format possible,” said Michael Bonner, Executive Vice President, Digital Distribution, Universal Pictures Home Entertainment. “Together, we are committed to ensuring that home entertainment consumers can enjoy the richest, most remarkable movie-watching experience yet with Dolby Vision.”

You might also like...

The Sponsors Perspective: TAG Video Systems Introduces New Business Model For Broadcast Technology

With the emergence of the cloud into the media production and delivery space, the broadcast and media industry must embrace an entirely new approach to acquiring and deploying technology. Large capital expenditures (CapEx) are increasingly being replaced by operating expense …

Is Gamma Still Needed? - Part 2

Here we look at some of the origins of gamma in imaging and move on to introduce the peculiar characteristics of the cathode ray tube.

Creative Analysis - Part 2 - Penny Dreadful From The Cinematographer

For anyone who’s seen the first series to bear the title, the name Penny Dreadful will conjure up images of occult happenings in a shadowy, late-Victorian world. After twenty-seven episodes across three highly successful seasons, Showtime aired the last e…

HDR - Part 10 - Large Format Cinematography And Lenses

Most film and TV jobs start with some simple questions, as Gregory Irwin puts it. “What is it, where is it, when is it.” In April 2018 Irwin found himself asking those questions of cinematographer Lawrence Sher, with whom he’d colla…

Is Gamma Still Needed? - Part 1

Gamma is a topic that pervades almost all forms of image portrayal, including film, television and computers. Gamma has become a tradition, which means that its origins are not understood, and it is not questioned. Perhaps it is time that…