Xchange Media Cloud launched on Microsoft Azure
Primestream Launches New Xchange Media Cloud Platform On Microsoft Azure
Primestream has released Xchange Media Cloud a Software-as-a-Service asset management platform using Microsoft Azure.
"Building upon the success of Xchange 3.0, we are now excited to offer our first SaaS solution built on Microsoft Azure,” says Claudio Lisman, president and CEO, Primestream. "With Xchange Media Cloud, customers will now benefit from a decreased upfront cost on investment, improved speed of deployment, and increased collaboration and productivity.”
Xchange on Azure facilitates collaboration, efficiency, creativity and immediacy without the complexities required by an in-house deployment. Producers and editors can view and upload media, edit metadata, add markers, sort content, and execute actions directly from remote locations.
Professionals can also download and import content, metadata and markers from Xchange into leading NLEs. Additionally, Xchange enables the transfer of media between multiple Xchange sites via browser-based downloads.
"Primestream’s Xchange Media Cloud on Azure gives professionals an efficient and economical option for accessing, managing and producing content,” says Vibhor Kapoor, Director of Product Marketing, Microsoft Azure. "Azure can quickly scale up or down to match demand, so you only pay for what you use. This will benefit both Microsoft and Primestream customers, who can now quickly deploy a digital asset management solution.”
Primestream will be showing Xchange Media Cloud on Azure at Microsoft’s booth SL6605/SL6610. Primestream is at NAB booth SL10216
You might also like...
Essential Guide: Delivering High Availability Cloud
Delivering high availability cloud for broadcast production and transmission environments requires engineers to think in terms of resilience from the very beginning of the design.
The Big Guide To OTT: Part 1 - Back To The Beginning
Part 1 of The Big Guide To OTT is a set of three articles which take us back to the foundations of OTT and streaming services; defining the basic principles of the OTT ecosystem, describing the main infrastructure components and the…
Professional Live IP Video - Designing Networks
There’s a lot to consider when planning to incorporate uncompressed media into your live production particularly using SMPTE ST 2110, ST 2022-6 or AES67 streams. In this article, we will look at the network hardware, its architecture and future-proofing you s…
The Back Of The Brain May Soon Rule The Roost
If industry reports are to be believed, Apple is poised to release a mixed-reality headset at some point in 2023. Of course, it’s anyone’s guess when Apple’s Reality Pro will actually see the holographic light of day, but one t…
Learning From The Experts At The BEITC Sessions at 2023 NAB Show
Many NAB Shows visitors don’t realize that some of the most valuable technical information released at NAB Shows emanates from BEITC sessions. The job titles of all but one speaker in the conference are all related to engineering, technology, d…