Part one of our ‘Content Operations In The Multi-Screen Age’ series examined how broadcasters are producing multi-format content to feed all these different outlets simultaneously.

In part two we look at how broadcasters are adopting streaming era tools to monetize that content across all delivery channels. It looks at how AI is optimizing content workflows to help broadcasters compete on personalization; how harnessing return path data is matching streaming platforms' audience insights and ad-targeting capabilities; and examines the importance of pursuing consolidation to achieve scale while preserving their unique value as trusted local brands.

The stakes are high, but the broadcast industry is responding to the challenges of multi-screen fragmentation with a mix of technical innovation and strategic partnerships, including collaborative ventures with the streaming giants themselves.

This exclusive Themed Content Collection is essential reading for all broadcasters navigating their way through the increasingly complex multi-screen delivery landscape and examines a range of challenges as production and delivery workflows increasingly migrate to cloud compute-based systems.

Content Operations In The Multi-Screen Age is a collection of six articles presented in two parts.

Part 1 is available here.

Part 2 is available to download below.

About Part 2 – Harnessing Multi-Screen Delivery

Part 2 is a free PDF download which contains three original articles:

Article 1 : The Impact Of AI In Multi-Screen Consumption
Broadcasters are increasingly adopting AI to extend their reach across multiple platforms, with many extending way beyond formatting and transcoding.

Article 2 : Broadcasters’ New Survival Strategies For The Streaming Era
As the streaming giants continue to grow their market share, public broadcasters are facing tough times. The road to survival lies in finding scale without sacrificing identity, but broadcasters are fighting back, forming strategic partnerships, consolidating delivery platforms, and embracing collaborative content creation.

Article 3 : The Power Of The Return Path In The Multi-Screen Landscape
Connected TVs are helping level the field for traditional over the air broadcasters, delivering more granular audience statistics in the face of greater competition.