Live Sports & Monetization: Part 2 - The New Realities Of Live Sports For PSBs

Public service broadcasters are not having a good time of it. Premium live sports coverage has become a white-knuckle ride for many PSBs, and as deep-pocketed streamers muscle in and the field of competition widens, many are left with diminishing control.

But it’s not all bad news.

In part two of our series on Live Sports & Monetization, we examine the increasingly precarious position of PSBs as more OTT streamers pile in. Over three connected articles, this free Themed Content Collection identifies where they are defending their corner as trusted guardians of free-to-air access and explores where there are new opportunities to develop reach in up and coming sports.

It asks how regional legislation has an effect, how fragmented sports rights are changing viewer behaviors, and how acknowledging all this can help grow engagement.

And fundamentally, it explores how broadcast workflows can no longer be treated as separate from content strategy – it’s everything or nothing at all.

Part 1 is available to download for free here.

Part 2 is available to download for free below.

Coming soon:

Part 3 - The Rise Of Niche Sports Channels.

Live Sports & Monetization: Part 2 - The New Realities Of Live Sports For Public Service Broadcasters

This Themed Content Collection is a free PDF download which contains three original articles:

Article 1 - A New Live Sports Paradigm For PSBs
Public Service Broadcasters are being squeezed out of premium rights, but there are still opportunities to carve out new roles.

Article 2 - Thinking Outside The Box
Enhancing live event coverage demands new approaches to broadcast workflows and this convergence between workflow, content and production has the potential to drive live sports even harder.

Article 3 - Maximizing Live Sports Opportunities
It’s all about the packaging. We look at how the PSBs are adopting ancillary storytelling and personalisation to extend coverage across more platforms, while monetizing the results.

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