Immersive Audio has always been a key subject for The Broadcast Bridge. This new series expands and replaces previous content series on the subject.

Consumer demand for immersive audio continues to grow rapidly as part of the wider demand for more immersive media experiences. New generations of consumers who have grown up with the non-linear and deeply immersive interactive experiences of gaming seek similarly enhanced experiences in their consumption of live sports and live music. Spatial audio has become a key feature in a huge range of consumer devices and a competitive differentiator in the media landscape. Immersive audio is now firmly part of the battle to attract and engage consumers.

This series takes a fresh look at the implications for the entire media production chain from acquisition, through production and onwards to delivery.

Immersive Audio 2025 is a collection of six articles presented in two parts.

Part 1 is available to download below.
Part 2 is coming soon.

About Part 1 – Consumer Demand & Format Proliferation

Part 1 is a free PDF download which contains three original articles:

Article 1 : The Rise Of Next Generation Audio
Immersive audio has gone spatial with the addition of height control and NGA formats to support it, and consumer demand is booming... but it is all still about the experience.

Article 2 : Why Consumers Can’t Get Enough Of Spatial Audio
Spatial audio enhances entertainment experiences by placing the listener at the heart of the action. It is used to great effect in gaming and music and in the competitive media landscape, that means broadcasters need to keep up.

Article 3 : Spatial Audio Production & Delivery Formats
The proliferation of consumer devices and the different formats they adopt, is making the broadcast production and delivery chain more complex... time to explore the Audio Definition Model and new emerging standards.