Frequency Launch A New Managed Channel Services (MCS) Business Unit
Once logged in you can set content preferences to let us know what you are interested in and whether you want to receive email from us.
Already Registered? Login
Frequency launches managed channel services to support rights holders and brands creating premium FAST channels.
Frequency has launched a new Managed Channel Services (MCS) business unit that empowers rights holders, brands, talent and Free Ad-Supported Television (FAST) platforms to deploy premium streaming TV channels while accelerating time to market. The new business unit combines decades of TV expertise with the most powerful and open cloud native Software-as-a-Service (SaaS) platform in the industry.
The company has built a FAST and linear streaming team with expertise in all aspects of channel creation, including programming, operations and marketing. The group is led by Lisa Black, Executive Vice President of Frequency’s MCS business unit. Black brings a depth of expertise building and launching premium channels, and has worked with brands such as America’s Funniest Videos at Vin Di Bona Productions, Warner Bros, Lifetime and Food Network. The MCS team enables content owners and rights holders to create single-series channels, as well as complex networks that include a variety of formats and genres.
This turnkey MCS offering presents customers with a wide range of services, including creative, packaging, production, and operations to enable media companies with movie, TV series and digital-first content libraries to launch premium FAST channels and grow viewership and monetization.
These services include:
- Library / rights evaluation
- Development and channel branding
- Media operations (ingestion, metadata, rights management, scheduling)
- On-air creative and graphic production
- Ongoing channel promotion, operations and optimization
You might also like...
The Battle To Beat Content Piracy
OTT operators need heightened awareness of how to manage the threat of piracy. But OTT also offers a promise: with the right legal framework, the available technical solutions could bring video piracy to dramatically lower levels.
The Meaning Of Metadata
Metadata is increasingly used to automate media management, from creation and acquisition to increasingly granular delivery channels and everything in-between. There’s nothing much new about metadata—it predated digital media by decades—but it is poised to become pivotal in …
The Future Of Sports Media & Fan Engagement
This is a story about the COO of a media business, that shines a light on the thinking underway at the leading edge of the media industry, where the balance shift from Linear Broadcasting to D2C Streaming is firmly…
The Streaming Tsunami: The Necessary Evolution Of The TV (From A Broadcaster Perspective) - Part 3
Here we conclude our discussion of the immense challenges presented by an ecosystem of end user devices that is already at 13K + devices and growing continually.
FEMA Experimenting At IPAWS TSSF
When government agencies get involved, prepare for new acronyms.