Grass Valley Showcases Its Transformative GV Media Universe At IBC 2023

GV Media Universe empowers users to configure and scale combined hardware/software, cloud-native workflows seamlessly anytime, anywhere and in any way you wish.

Grass Valley brings to the IBC 2023 Show an extensive product portfolio designed to support the dynamically changing live content creation, processing and distribution needs of today’s Media & Entertainment professionals.

With its “Anytime, Anywhere, Any Way” exhibit theme, Grass Valley showcases a powerful, open ecosystem that unifies the traditional hardware that broadcasters have long-relied upon with next-gen software-driven solutions, such as its innovative, cloud-native AMPP (Agile Media Processing Platform) production and distribution ecosystem.

Anytime, Anywhere, Any Way
As the industry’s digital transformation continues, video professionals and media organizations are benefitting from the freedom to migrate between hardware, software and cloud approaches – or hybrid modes of their choosing – in response to market pressures and opportunities. Whether they choose a fully hardware-based facility, remote or mobile workflows or an all-in cloud strategy, AMPP – and the entire Grass Valley portfolio – give them the features and capabilities they need where and when they need it. AMPP lets them ramp up or down and expand or collapse their capabilities anyway they wish, for whatever duration they need.

As a fully cloud-native solution, AMPP is a highly secure, reliable open ecosystem architected with standard REST APIs throughout, integrating applications from 80 third-party partner companies, as well as over 100 cloud native applications of its own. Standard REST API integration points for every part of the solution allow for tight integration to both customer and third party control and deployment solutions, whilst comprehensive signal format support means that AMPP can be inserted into the customers’ signal path anywhere it’s required, from simple graphics overlays through to full workflow chains.

Easing into the Future
Visitors to Grass Valley’s IBC exhibit will see best-in-class solutions geared to live sports, newsrooms and entertainment production for linear broadcast, media streaming and/or over-the-top services.

Considered the industry-standard, Grass Valley video production switchers are widely installed in all sorts of Tier-1 production facilities, including broadcast networks, mobile OB units and remote sites, as well as studios run by corporations, universities, and houses of worship. A popular high-end choice is the Grass Valley K-Frame XP video processing engine, which can be controlled by control surfaces like the Grass Valley Kayenne, Karrera and Korona. Grass Valley’s software based switcher and production solutions powered by AMPP further compliment the portfolio to cater to any and all events.

Keeping the Future in Sight
The Grass Valley LDX 100 series broadcast camera platform exemplifies the flexibility and upgradeability of key products in its portfolio. This revolutionary camera system lets customers choose the camera/XCU configuration (and IP and SDI functionality) of their choice. It also lets them choose to license an upgrade to full IP connectivity later to do remote productions more efficiently. Whether it’s the video format or ability to do slow motion, customers have options, such as taking a 1080p camera today and licensing it for 4K for just a couple of weeks. 

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