Providing greater access and support for transitioning to highly-productive operational and business models, Grass Valley announces its first three new members of the GV Media Universe (GVMU) Advanced Channel Partner Program. Advanced Systems Group (ASG), ES Broadcast and LOGIC Media Solutions will extend the reach and knowledge of Grass Valley’s AMPP (Agile Media Processing Platform) commercial, integration and technical teams to provide a wide array of media companies with an on-ramp to cloud-based workflows.

Jan Lange, Chief Revenue Officer Grass Valley, commented, “GV Media Universe has been developed to become the leading cloud-based ecosystem for live media production companies around the world and partnerships with key industry players is fundamental to our cloud strategy. One of the early ideas around the GV Media Universe and AMPP was to make a frictionless user experience for customers, whether that be provisioning cloud instances or adding new capabilities to workflows. With the launch of the GVMU Advanced Channel Partner Program, we were looking for companies that are already transitioning into cloud-based tools; ASG, ES Broadcast and LOGIC Media Solutions are leading the way in making a cloud-first future, a reality.”

A leading solutions provider for media creatives and content owners, ASG was selected as the first North America GVMU Advanced Channel Partner. ASG will leverage all AMPP applications for its customer base, including Playout, Master Control, Audio Mixing and cloud-based Switching.

ES Broadcast, a major reseller and global broadcast solutions specialist, joins the GVMU Advanced Channel Partner Program as an extension of its mission to integrate cloud solutions – and wider remote production technologies – into the company’s product and services portfolio.

Another partnership with LOGIC Media Solutions, a leading distributor, consultant and system designer for media, enables it to provide its customers with a managed services offering for content production in the cloud.