ETV Bharat Selects Grass Valley Solutions For Production And Editing Upgrade

ETV Bharat, the comprehensive digital national news platform, owned and operated by Ushodaya Enterprises Pvt, has selected a range of Grass Valley solutions to underpin its upgraded production and editing operations.

The new set-up includes the video production and content management tool, GV STRATUS, integrated with nonlinear editing software EDIUS. It gives the service provider future-ready capability, allowing it to scale its operations both on-premise and remotely off-site.

ETV Bharat delivers seamless news and information services across mobile apps and web portals to 24 Indian states with programming in 13 languages. Central to the production facility in Hyderabad is  Grass Valley’s GV STRATUS video production and content management system, a combination of tools and customization for fast ingest to on-air, efficient asset management, integrated social media publishing and management of metadata. With EDIUS, the news service benefits from an award-winning, multiformat software, ideally suited for news production, with real-time capabilities and format versatility.

"Innovation and evolution have never been so crucial in our industry than in the last year,” said Bharath K, CTO, ETV Bharat. “We pride ourselves on innovation, and the ETV Bharat service is a first-of-its-kind offering in India in terms of diversity and depth. To remain productive during the COVID-19 pandemic, we wanted to implement a reliable and trustworthy production and asset management solution that could enable our operators to work on-site and at home as needed.”

GV STRATUS manages media with speed top of mind in both on premise and remote broadcast applications. All ingested content is formatted in lower resolution proxy on the fly by STRATUS transcoders. For on premise use, ETV purchased 400 EDIUS Pro licenses for flexible, fast editing. 200 Remote users utilize EDIUS XS for secure editing via VPN and user access control while rendering their edits from the field. The powerful rules engine automatically manages file transfers to their respective location based on pre-configured user preference.

You might also like...

Field Report: NewTek Spark Plus 4K

NDI (Network Device Interface) is a free protocol for Video over IP, developed by NewTek. The key word is “free.”

Protecting Premium Content OTT & VOD Distribution - Part 2

Protecting high value media content is a major priority for any broadcaster working with OTT and VOD. In the previous article in this series we looked at the three challenges facing broadcasters and in this article we dig deeper into…

Remote Production 2.0

Although it may seem that remote production was born out of necessity to address a growing demand for distributed workflows amidst global lockdowns, it was already gaining momentum prior to the pandemic, which accelerated the trend. But why is remote…

Protecting Premium Content OTT & VOD Distribution - Part 1

The complexity of modern OTT and VOD distribution has increased massively in recent years. The adoption of internet streaming gives viewers unparalleled freedom to consume their favorite live and pre-recorded media when they want, where they want, and how they…

The Sponsors Perspective: Broadcast Transformation In The Cloud

We live in fascinating times: increasingly, we live in the era of cloud-based broadcast operations.