Chile Cable Operator VTR Selects AI From Media Distillery
VTR, part of Liberty Latin America, has selected Media Distillery’s AI tech to improve video user experience.
VTR, Chile’s largest multi-service provider, has rolled out Media Distillery’s EPG Correction solution across its TV channels. As a result of Media Distillery’s first deployment in Latin America, VTR’s subscribers are now getting more seamless TV viewing.
"We’re excited to optimise our Replay TV platform for VTR subscribers through Media Distillery innovation; our customers can now enjoy a better video experience," said Edwin Elberg, Senior Director Entertainment and Connectivity Products of Liberty Latin America.
“Using real-time analysis across multiple channels, EPG Correction from Media Distillery makes automatic replay start-time adjustments to coincide with the actual start and end times of TV programmes as they are broadcast. As a result, users can navigate programmes more accurately, and enjoy a harmonious viewing experience.”
Typically, a TV platform starts playing linear broadcasts from the EPG-indicated start time. However, TV programmes often don’t start exactly on the EPG time. Without correction, the viewer is forced to watch the end of the previous programme or part of the commercial break. If a programme starts earlier than the EPG time, subscribers miss out on the start of their selected show.
In extreme cases, this time misalignment can mean the viewer having to endure up to 30 minutes of the previous programme; this means watching content possibly of no interest or, alternatively, inadvertently seeing a spoiler.
Otherwise, the viewer might miss up to 10 minutes of their desired show, the beginning having been effectively cut off. These scenarios can cause huge frustration for consumers who today expect great video experiences for all TV content.
Media Distillery, based in Amsterdam, uses AI to accurately identify time markers in video content. As a result, viewers can replay a broadcast TV programme and see the show precisely from the very beginning.
“Streaming services have in recent years set a new benchmark for seamless viewing experiences, and consumers today have high expectations for all aspects of video UX,” said Roland Sars, CEO. “We are honoured that VTR, our first Latin American customer, has chosen Media Distillery technology to deliver an enhanced viewer experience.”
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