Grass Valley Strikes $5 Million Multi-Year Deal With Gravity Media

Grass Valley and Gravity Media partner for major sporting events with multi-year live production infrastructure deal.

Grass Valley has finalized a $5 million, multi-year enterprise pricing agreement with Gravity Media to provide best-in-class production solutions and advanced workflows across its international operations. This deal brings technological, operational and commercial benefits to the broadcast services company; Gravity Media’s purchase commitment to leverage more lines within the vendor’s broad portfolio and increase volume over time, means Grass Valley provides better pricing, creative financing and closer technological collaboration. The initial investment under the new agreement includes Sirius 840 Series routers, which will deploy across 12 venues for a major European soccer tournament postponed to this summer.

“It’s fair to say that 2020 was a challenging year for live sports,” explained Eamonn Dowdall, executive director at Gravity Media. “We have been able to weather the storm thanks to our long-term contracts with many of the biggest names in live sports and entertainment. And, as we ramp-up our activities around the resumption of the major sports calendar and upcoming events, we looked for a technology partner that could combine an industry-leading solutions portfolio and roadmap with commercial scale and creativity”.

This partnership expands on the Grass Valley IP infrastructure Gravity Media already has in place which is currently being used at a major tennis tournament.

“By entering a multi-year, enterprise agreement with Grass Valley, Gravity Media will have access to best-in-breed production solutions and the Grass Valley team of industry experts to help us to continue to support the biggest, global sporting events this year and beyond,” continues Dowdall. “Both companies see a tremendous opportunity for strengthening our technology partnership and for developing and delivering world-class solutions that align with the fast-changing demands of the media landscape.”

Tim Banks, vice president, sales for EMEA added: “We are delighted that Gravity Media is set to realize the benefits of entering a multi-year enterprise agreement with Grass Valley. We have developed a close and successful partnership with the Gravity Media team over the years and we look forward to collaborating on delivering the latest generation solutions, including IP-enabled remote production, for mass audience live sports events in the future."

The addition of the Sirius 840 routers, coupled with Gravity Media’s existing Grass Valley IP core, enables the broadcast services company to leverage a powerful, future-ready production environment agnostic to evolving production needs and can adapt rapidly — live, on-the-fly.

You might also like...

The Big Guide To OTT: Part 10 - Monetization & ROI

Part 10 of The Big Guide To OTT features four articles which tackle the key topic of how to monetize OTT content. The articles discuss addressable advertising, (re)bundling, sports fan engagement and content piracy.

Next-Gen 5G Contribution: Part 2 - MEC & The Disruptive Potential Of 5G

The migration of the core network functionality of 5G to virtualized or cloud-native infrastructure opens up new capabilities like MEC which have the potential to disrupt current approaches to remote production contribution networks.

Standards: Part 8 - Standards For Designing & Building DAM Workflows

This article is all about content/asset management systems and their workflow. Most broadcasters will invest in a proprietary vendor solution. This article is designed to foster a better understanding of how such systems work, and offers some alternate thinking…

Designing IP Broadcast Systems: Addressing & Packet Delivery

How layer-3 and layer-2 addresses work together to deliver data link layer packets and frames across networks to improve efficiency and reduce congestion.

The Business Cost Of Poor Streaming Quality

Poor quality streaming loses viewers at an alarming rate especially when we consider the unintended consequences of poor error reporting on streaming players.