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In the era of anytime, anywhere, any device services, media complexity has dramatically increased. Media companies must be sufficiently agile to quickly supply their content to a range of consumer devices—including OTA, tablets, smartphones, web sites and new trends yet defined.
In part 2 of this special feature we contend that MAM as we’ve known it is dead and that today’s broadcaster and content delivery firm want a media logistics solution which encompasses all ingest, production, distribution and archive with rich metadata including rights. If so, are the tools in most MAM’s appropriate at ‘orchestrating’ all of these assets? Here’s Dalet’s Director of Marketing, Ben Davenport.
In this special feature we contend that MAM as we’ve known it is dead and that today’s broadcaster and content delivery firm want a media logistics solution which encompasses all ingest, production, distribution and archive with rich metadata including rights. If so, are the tools in most MAM’s appropriate at ‘orchestrating’ all of these assets? We asked select vendors to comment. First up, here’s Nick Ryan, CTO and Co-Founder, Nativ.
Contribution networks traditionally involved either leased or occasional use dedicated video circuits. The issue with both is the inherent expense, as the video circuit could only be used by a broadcast production, so for most of the time the investment was lying idle.
A seismic shift in the media-consumption landscape means that a growing number of viewers will be looking to enjoy the 2016 Olympics on a variety of devices, in multiple resolutions and all in real time.
Under a FCC experimental broadcast license, Tribune Broadcasting’s WJW-TV is providing a DTV transmitter, tower and 6-MHz channel for ATSC 3.0-related field testing in Cleveland. Field tests of key elements of ATSC 3.0 have been underway since mid-May by a collaboration of LG Electronics, Zenith R&D Lab and GatesAir.
Previously, Annenberg’s curriculum utilized closed-system software in separate news environments. The main goal of the Media Center was to get them all playing together in one sandbox. The solution proved to be a Primestream FORK production suite.
Today’s consumer is an evolved creature - one that has grown up with digital television, internet, tablets and smart phones. Not only do they have a variety of choices, they also enjoy the convenience of consumption when they want it, the way they want it. This consumer behavior change is increasing faster than ever before, forcing the entire content value chain and its players to transform themselves digitally.