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As the volume of file-based media grows, the requirement for metadata advances significantly. Simultaneously, the number of sources of metadata available expands as each node in the programme chain adds information to the file. And here lies the problem, the amount of information a producer has to search through is increasing exponentially, and no one person will be able to access all of the available data in a coherent way.
A few years ago at a technical conference, the CTO of a major sports entity was challenging the storage vendors on how much storage capacity and throughput architecture would be needed to meet his needs. What they neglected to tell him was the cost, technology and resources required to monitor, maintain and manage it.
In the transition to IP, do you know what the product is you might be buying? Is everything as it seems, or will you draw back a curtain to find nothing has changed, realize that the medicine is snake oil or that you have been tricked and locked into an expensive proprietary platform? Even if the product uses media industry standards? What questions should you ask?
The Ultra HD Forum released its first set of guidelines for production workflows at NAB 2016 as promised, clearing the way for early deployments in 2016. But the Forum emphasized that these guidelines were still work in progress and that a future version would target later Ultra HD services in 2017 and beyond.
The Ultra HD Forum released the first phase of industry Guidelines on end-to-end workflows for creating and delivering live and pre-recorded UHD content. The Ultra HD Forum is a global organization defining industry best practices for the introduction of technologies that will facilitate the ultra-high-definition (UHD) viewing experience.
A lot of people are prepared to fly on an airline that provides very poor customer service if they think they are getting a bargain ticket by doing so. For others, a pleasant travel experience is part of the holiday, and worth paying a bit more for. But basically, if you have the choice between the two, you have little cause to complain if you buy cheap and get cheap. What hurts is when you pay for a good service and don’t get it.
To realize the full business potential of multiscreen content delivery, service providers, including Telco’s and premium broadcasters, need to come to grips with how to bring content ‘silos’ together. The key is getting the right data and then knowing what to do with it.
The book that never gets written. The gym membership that never gets used. The opportunity that never gets followed. All amount to Procrastination - to defer action; to put off until some future date (Chambers). Broadcasters do not have that option.
