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OTT video consumption is growing rapidly. Recent research from Ericsson found that the average weekly amount of time spent watching OTT content increased from 3.6 hours per week in 2014 to 12.1 hours per week in 2017. Broadcasters have an opportunity with OTT to boost their revenue, as the global OTT market is expected to grow to $158.4 billion by 2025. However, OTT workflows are different and can be more complex than traditional broadcast. Ensuring a high quality of experience is critical. Today’s viewers expect video and audio to be flawless on every screen, including TVs, PCs, smartphones, and tablets. This article will examine the complexities of the OTT world and explain why having a strong file-based QC and monitoring solution is essential for delivering OTT content. In addition, it will discuss the key capabilities to look for in a QC and monitoring solution to ensure broadcasters make a smooth transition to the OTT environment.
There’s been a lot of talk about the resource efficiencies related to remote operations for live production, but the cost of bandwidth to connect all of the disparate locations continues to make this way of working prohibitive for most second-tier producers.
Protecting media systems from hacking, malware and viruses are genuine concerns to every broadcast and production facility engineer. Unfortunately, antimalware protection software is seldom used on audio and video media systems because the two technologies often prove incompatible.
“May you live in interesting times.” The expression suggests there is more than one interpretation of the word interesting. There can be no doubt that the media industry is living in those interesting times as it tries to navigate its way through a radical change in the way media is delivered to and consumed by the end customer.
Audio is arguably the most complex aspect of broadcast television. The human auditory systems are extremely sensitive to distortion and noise. For IT engineers to progress in broadcast television they must understand the sampling rates and formats of sound, and in this article, we delve into digital audio.
_460_263_70.jpg "While popular with many viewers, OTT solutions require careful planning to be successful.")
Over-the-top (OTT) video is increasingly challenging the traditional broadcast model with added convenience in terms of both user experience and reach. Thanks to a growth rate ten times that of traditional TV, OTT already accounts for 15 percent of total industry revenues and is projected to approach one-third of the market by 20221.
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Timing is the most fundamental aspect of broadcast television. From the early days of tube cameras, to modern OLED displays, timing continues to play a crucial role for maintaining an optimal viewer experience. Picture stutter and breakup are just a few of the symptoms of synchronization and timing errors.
Part One of this two-part series explored the various layers and protocols of ATSC 3.0 that broadcasters must understand to take full advantage of the opportunities available through the technology. This second and final installment explores best practices for signal verification and compliance across the ATSC 3.0 ecosystem.
