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Saving dollars is one of the reasons broadcasters are moving to IP. Network speeds have now reached a level where real-time video and audio distribution is a realistic option.
Taking this technology to another level, Rohde and Schwarz demonstrate in this eBook how to reduce costs even further and provide contribution and distribution over the internet.
The adoption of IP technology across the whole broadcast workflow is now well underway. IP has already been used for many years for the purposes of broadcast contribution over wide area networks (WANs). The technology is now also beginning to be used in local area network (LAN) environments for transporting broadcast signals within studio and campus facilities.
The Ultra HD Forum has declared HDR (High Dynamic Range) ready for full commercial deployment after successful trials at recent marquee sporting events including the 2018 FIFA World Cup and the earlier French Open tennis championships at Roland Garros, Paris. This also marks a milestone for the Forum in establishing its Phase A guidelines as fit and ready for full time primary services rather than just temporary trials, setting the stage for starting roll out of the next Phase B.
Audiences are moving away from the traditional method of watching TV - the Saturday morning cartoon ritual is no longer a reality for most young people. Instead they’re consuming content anywhere, anytime and on any screen. This sea change in the way audiences consume video means the industry must also make sweeping changes in the way audiences are measured. Parrot Analytics says it has flipped the script on measurement - instead of tracking only views for a show, it operates on a principle called global audience demand for content.
Broadcast television has witnessed many advances in technology since the first electronic images were transmitted in the 1930’s, and none have been as influential or disruptive as IP. But are we now at the dawn of the perfect win-win outcome? Can manufacturers, entrepreneurs, and broadcasters all equally gain from IP migration?
It seems that the conversation on the growth in OTT is an old one - except it isn’t. OTT continues to strengthen, gaining more subscribers every week. As this happens, broadcasters are providing OTT capabilities alongside their traditional TV platforms, making targeted ad insertion even more crucial in the modern TV landscape.
It’s not quite game, set, and match for traditional broadcasters when it comes to sports, but the writing is certainly on the wall. At a time when content has become commoditized, meaning the old adage of “build it and they will come” has never been less relevant. How should OTT providers respond?
Switzerland has become the first European country to ditch digital terrestrial transmission (DTT) after its public broadcaster SRG has been allowed to terminate DVB-T at the end of 2019 without migrating to the second-generation DVB-T2.
