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Technical advances in regionalization and personalization for Ad insertion are helping broadcasters leverage revenues from OTT and VOD. Improved granularity in distribution facilitates refined targeting of advertising giving broadcasters and advertisers unprecedented access to discerning viewers.
The cancelled Las Vegas 2020 NAB Show delayed the US launch of commercial Nextgen TV, but broadcasters don’t let technical problems ruin an exciting show. They kept the NAB Show going with a come-as-you-are, delicious and nutritious, Las Vegas-style, virtual broadcast technology buffet, and made it look like that was the plan all along.
Twenty years ago, there was a clear divide between how you shot and finished a project for Cinema compared to the typical workflows used in broadcast TV. With the advent of streaming services that provide 4K/UHD to a broad audience the lines are now blurred between these two worlds.
The first burst error correcting code was the Fire Code, which was once widely used on hard disk drives. Here we look at how it works and how it was used.
Compared to simple ATSC 1.0 PSIP, ATSC 3.0 Signaling & Announcement data tells Nextgen TV receivers about incoming data structures, their interrelations, and what to do.
Need a live shot from inside an unmarked moving rental sedan during a thunderstorm? No problem.
Gamma is a topic that pervades almost all forms of image portrayal, including film, television and computers. Gamma has become a tradition, which means that its origins are not understood, and it is not questioned. Perhaps it is time that it was.
Program delivery to mobile devices and smart televisions has fueled the growth for internet delivery. But one of the challenges broadcasters and media content providers face is that the internet was never originally designed to stream large amounts of video and audio with virtually no dropout or latency.