Is the rush of interest in Ultra HD a flash in the pan, or will we see complete broadcast chains from the camera to the home? If you attended NAB this year you would be forgiven for thinking that every broadcaster in the world will be moving to 4K in the next six months, such was the frenzy of new products. The move to 4K won’t happen that quickly, but Ultra HD transformations will happen in the very near future, and broadcasters and production companies should be investing sooner rather than later.
