With the shift in consumer viewing habits, advertisers are becoming increasingly reluctant to buy commercial spots based on large potential views and instead are moving towards an audience-based buying model and targeted demographics.
Once tweaked to perfection and final format specs locked in, production models of Next Gen TV sets will flood stores, confuse viewers and provide broadcasters and sponsors new opportunities to expand their reach and brands.
Arvato Systems and Vidispine launched additional advanced cognitive functionality to Vidinet at the 2019 NAB Show. The new functions are available for Arvato Systems Video Production Management Suite (VPMS) and Broadcast Management Suite (BMS) customers, as well as all Vidispine API-as-a-Service subscribers on Vidinet.
TDF and ENENSYS have announced a new strategic partnership aimed at boosting the development of innovative solutions for targeted advertising on Digital Terrestrial TV.
The Grass Valley Technology Alliance (GVTA) for technology and solutions providers is intended to improve purchasing confidence and selection for customers.
At the 2019 NAB Show, Veritone will highlight Veritone Digital Media Hub, focusing on two main use cases: access and delivery, and monetization. Digital Media Hub is an intuitive white-label portal fueled by Veritone aiWARE, the world’s first operating system for artificial intelligence.