ThinkAnalytics, a real-time personalized content recommendations engine supplier, said that its cloud-based personalized content discovery platform is the first in the industry to scale to over 100 million monthly active users in the cloud.
AdScribe has announced that it has successfully brought next-generation, targeted advertising to Italian television viewers on compatible HbbTV devices.
Headquartered in Washington DC, Organization of American States (OAS) is comprised of the 35 independent states within North and South America and it’s mission is to promote peace and prosperity across the continent. It takes a lot of meetings and recorded sessions to help achieve its goals, which have to be transcribed for closed captioning and other activities, so managing and repurposing its vast archives of assets is a massive undertaking.
In the media industry, speed has become a critical workflow requirement even more than ever, especially for delivering live sports. Today, consumers have a large number of avenues for watching live sports, including traditional broadcast TV channels, OTT services and a growing assortment of apps and video services. Facing a growing and diverse range of competition, broadcasters, TV networks and OTT service providers need to be more agile and work faster, while constantly monitoring costs on all fronts.
With the shift in consumer viewing habits, advertisers are becoming increasingly reluctant to buy commercial spots based on large potential views and instead are moving towards an audience-based buying model and targeted demographics.
Once tweaked to perfection and final format specs locked in, production models of Next Gen TV sets will flood stores, confuse viewers and provide broadcasters and sponsors new opportunities to expand their reach and brands.