In an effort to attract subscribers, many of today’s most popular video service providers are now looking past simple online video streaming and towards creating a personalization pipeline to each individual user’s IP address. Certainly accommodating consumers that want to watch video whenever and wherever they want is important, but to generate recurring income, they have undertaken steps to create highly interactive and “authentic” sessions with users that these content providers can leverage in a number of ways.
The amount of media content that broadcasters need to create is growing exponentially. Soon broadcasters will reach a point when their current workflows cannot handle the increasing content production demands. A solution is the deployment of a media Enterprise Service Bus (ESB), which will unify content data, media applications, and IT networking resulting in improved efficiency.
The NAB 2018 convention made clear that Over-The-Air (OTA) broadcasters are about to be handed a new transmission platform, which enables a wealth of exciting business opportunities. Yet many owners and engineers have yet to understand just what those options might be.
Technology and business are intertwined but many companies prefer to treat them as separate entities. Consequently, major equipment exhibitions such as the NAB Show are used to focus purely on technological issues, while corporate affairs are dealt with at other times. During this year’s Las Vegas expo, however, Imagine Communications made clear the two strands were interdependent by revealing that it has re-organised its operations into two defined divisions: one for playout and networking and another covering advertising distribution and management.
Despite its reluctance to entrust the cloud with sensitive or mission critical tasks, the media industry is well on its way toward deploying the majority of its enterprise workloads in the cloud. The insight, based on data from 451 Research, points to three key benefits as drivers of the media industry’s move to the cloud.
The 2018 NAB Show marked the debut of Digital Alert Systems’ HALO, a highly specialized management system capable of overseeing all encoders/decoders and facilitating command of all connected EAS devices in an enterprise.