The goal of Adobe’s TV Media Management system is not more ads, but more relevant ads. That’s good for both viewer and the advertiser.
TV Media Management in Adobe Marketing Cloud enables audience-based selling, accurate forecasting for media companies.
Copyright infringement is a big problem for broadcasters transmitting Hollywood block buster films. Compromising film revenues, unscrupulous staff can easily copy films to USB disc drives and distribute them illegally on BitTorents and other public distribution systems.
Genius Digital will launch its Advanced Advertising Solutions product suite at The Future of TV Advertising Forum.
CreateCtrl has reworked its software solution in an intensive revision. CreateCtrl Suite 10 presents numerous expanded functionalities for managing and billing licenses, as well as new features for Video on Demand applications.
Video is a complex medium that requires both automatically created metadata and human authored, which is more flexible and accurate, thus providing a fuller experience to the consumer. Higher quality metadata leads to a more engaged consumer, which means monetized video assets. Kevin Savina, director of product strategy, Dalet, argues that publishers need to incorporate media asset management systems that allow authoring and managing asset metadata in their production workflow in this perspective on metadata workflows.