Considering the unarguably fast clock speed in Media & Entertainment (M&E) today, content enterprises need to be able to rapidly access, preview, share, process and publish content for on-time delivery to an ever-increasing number of platforms and devices. Yet, automation remains in pockets, and work order administration between multiple tasks continues to be manual.
Is the TV industry due for the next big thing?
Complexity can be a double-edged sword. On the one hand, it helps us accomplish great things. On the other hand, required workflows can be complex and prone to error. The challenges facing broadcasters have always been in balancing more complexity in delivering creative product against the staffing and infrastructure needed to get the job done. Just because technology can do something great does not always mean it can do so easily.
Tuesdays HPA Tech Retreat was all about 360 and VR, and Wednesday focused on the versioning explosion. On the final day, delegates were given a summary of the current state of the industry, and the influences of artificial intelligence on media and broadcasting.
Yesterday’s 2017 HPA Tech Retreat in Oxford, UK, was all about VR and 360, and on Wednesday, they moved to the thorny issue of the versioning explosion. As broadcasters seek wider audiences over different platforms, localisation has become a big issue. Making hundreds of versions of a single film is not unheard of and keeping control and logs can be a nightmare.
The broadcast and content production landscape has never been more competitive. Because viewers now have many viewing options, content delivering systems must be smarter. Data analytics driven decision-making can help any media company maximize both efficiency and revenues.