Raleigh, North Carolina-based WRAL has selected Xytech MediaPulse to manage the NBC affiliate’s production and news activities. MediaPulse plays an important role behind the scenes at WRAL, helping to schedule reporters, photographers, anchors, engineers, creative services personnel and their activities, as well as equipment and trucks. MediaPulse also supports scheduling of master control for the station.
The goal of Adobe’s TV Media Management system is not more ads, but more relevant ads. That’s good for both viewer and the advertiser.
TV Media Management in Adobe Marketing Cloud enables audience-based selling, accurate forecasting for media companies.
Copyright infringement is a big problem for broadcasters transmitting Hollywood block buster films. Compromising film revenues, unscrupulous staff can easily copy films to USB disc drives and distribute them illegally on BitTorents and other public distribution systems.
Genius Digital will launch its Advanced Advertising Solutions product suite at The Future of TV Advertising Forum.
CreateCtrl has reworked its software solution in an intensive revision. CreateCtrl Suite 10 presents numerous expanded functionalities for managing and billing licenses, as well as new features for Video on Demand applications.