Online video advertising is booming but would grow even faster if quality could be improved and the impact of piracy reduced. A company’s brand image can be tarnished through association with poor quality reproduction and also when ads end up being shown against pirated content,
The right monitors, the correct setup, proper sound. In this guide to the setup of audio monitor loudspeakers, find out about the listening area, how to place monitors for the best results, and how to improve the room acoustics.
Broadcasters across the globe are adopting the 1960s slogan ‘Make Love – Not War’ and using its essential message to underpin a revolution in the way they are organising their staff, technology and buildings. A new era of intense internal collaboration is being seen as a key tactic in their efforts to re…
It is no secret that the media industry is moving towards an IP infrastructure. It is not so clear as to how much confusion this transition may cause. Media expert Gary Olson offers some guidance on this important evolution.
As subscribers demand more features, storage and the ability to simultaneously record multiple shows, Digital Video Recorder (DVR) services have emerged as one answer to those needs. However, a hardware solution is both expensive and short-term. A cloud-based DVR offers many advantages.
It pays to have a handle on your industry’s history. Today, few who write modern video software know that over $70 billion a year is generated in global broadcasting based on a non standards-based engineering decision made in 1953 when black and white television transitioned to color.
Pay TV operators and broadcasters struggling to measure viewing via mobile platforms could find help from firms specializing in analytics for wireless services. Birdstep of Sweden has signaled its intentions on this front by identifying video app and service providers as targets for the latest version of its analytics platform…
The coding efficiency of audio compression is about to improve markedly because of a new MPEG audio standard—MPEG-H. This standard will permit many new and useful capabilities for those involved in television audio.
Many elements of audio production have gotten simpler over the years. Even amateurs can learn to do basic multitrack recording at home with a brief tutorial. However, one area still not for the faint of heart is speaker installation and calibration. It requires training and practice, or professional set-up to…
Continuous learning by staff can help your next technology deployment.
