Content owners have traditionally archived material as a resource worth keeping in perpetuity, but this simplistic approach is no longer fit for purpose. Invariably though, detailed knowledge about the content is unavailable or it is in a state where it cannot be easily unlocked.
If assets are stored on disparate…
In the same way that Red Bull has successfully shifted attention to its brand as a lifestyle and not about shifting cans of drink, so GoPro’s business model has achieved lift-off as a media phenomenon. Perhaps it had to, with basic hardware costing around $100 it would have had to…
The tipping point for OTT broadcast services was surely passed when on successive days HBO and CBS announced they were cutting their own cords with announcements of online-only subscription services. Analysts such as UK based Rethink Technologies are right to assert that these moves will start the dominoes falling not…
As broadcasters moved from analog to digital, new doors opened to automating processes—and important to the front office—the possibility of lowering staff costs. Above, Ross Overdrive can enable live production and playout to be managed with a minimal staff.
When most people think of broadcast video monitors, they think of a very expensive, precision television display used to view and judge the quality of broadcast images. Engineers — often nicknamed “Golden Eyes” — assess the TV signal based on years of skill, knowledge and human intuition.
Such video monitors still exist, especia…
The usage of mobile devices has exploded over the past ten years. At the same time TV remains incredibly popular and powers the largest content industry in the world. The holy grail of next generation connected devices is, quite naturally, to connect the first screen,
the TV, with the second…
You are sitting there quietly watching your favorite show on TV when all of a sudden the commercial comes on – BAM, WAM, BUY, BUY… screams at you. The purpose of the commercial is to grab your attention in the few seconds of the spot. The recording engineers in the commercials pro…
Since the world economy crashed in 2008, many industries are starting to return to profitability. However, that doesn’t mean that all those lost jobs for workers will ever come back. In fact, because of the increase in the use of computerized robots, many employees are finding that their job duties…
Lenses are one of the most ancient technologies still in use today. The earliest known lenses were made from polished crystal, often quartz, and date from as early as 700 BC. Technology has advanced greatly since then and the types of accessories for lenses are now virtually unlimited.
In many cities, radio stations have become the new TV stations. Radio stations gain visibility (literally), the station talent gains additional exposure and radio becomes more of a two-way experience for listeners/viewers. In addition, co-owned TV stations often do break-in interview segments with their partner radio stations as a…
